HOW NATURAL PET FOODS ARE FEEDING INDUSTRY GROWTH IN 2023

Why you should launch and scale your range of "natural pet foods"?

A curated range of pet foods can be game-changing for pet businesses of all sizes.

Pet foods make up a whopping 64% of the fast-growing global pet industry. Their sizeable contribution makes pet foods, treats and other pet edibles an imperative segment for new and existing pet brands.

EVOLVING CONSUMER PURCHASE BEHAVIOUR

The last decade has seen the relationship between pets and their owners transform significantly.

Naturally, the transition from pet owner to pet parent extends beyond just terminology. The consumer behaviour of pet households has evolved significantly too.

Today’s pet parents display conscious and educated buying behaviour, prioritising quality and value over just price.

The relatively new natural and organic pet foods category has doubled in the last 10 years. It is now worth USD 22.8 billion and is expanding rapidly.

NATURAL PET FOODS MADE SUSTAINABLE WITH INNOMALOUS

The traditional perception of natural pet foods is that they are not scalable or profitable. However, that is not the case any more.

Innomalous has invested heavily in developing robust, responsible and retail-ready natural pet food products for the last seven years.

Through intensive research and innovation, the manufacturer has developed and deployed best-in-class infrastructure that combats conventional challenges.

PIONEERING NATURAL PET FOOD MANUFACTURING FOR THE FUTURE

As a modern pet food manufacturer, Innomalous helps you accelerate your entrepreneurial journey to success in the following ways.