TAILBLAZE TO BECOME A COMPREHENSIVE PET CARE BRAND

Creature Companion Magazine had interacted with Mr. Manaal, Founder and CEO of TailBlaze. He talks about his inspiration behind starting TailBlaze, the details that went into it, his connection with Pets and Pet owners, and his career trajectory ever since.

TELL US ABOUT YOUR BACKGROUND. HOW DID YOU COME UP WITH THE IDEA OF STARTING THIS COMPANY?

Thank you for having me here. I come from a humble family in Ahmedabad. My father is a school teacher. I started my entrepreneurial journey at the age of 11 by selling mobile phones to nearby retailers by ordering them on eBay, which ignited my passion to become an impactful entrepreneur in the future. I obtained my management degree from MICA, Ahmedabad, and I was a gold medallist there. I joined a 200-year-old FMCG giant from the UK as a management trainee and was the number one-performing area sales manager for two consecutive years there. Later, I joined a startup called ‘UDAAN’ as a founding team member. I built the pharma business unit there from scratch, and then I got a national opportunity with 'DealShare’. At Dealshare, I played a significant role in the company's valuation from USD 50 million to USD 2 billion in just 20 months. Parallel to that, I became a mother to Einstein (a Labrador), who is the inspiration, co-founder and Chief Testing Officer at TailBlaze, a pet brand based out of India. In 2020, Einstein became very obese after breaking his leg in an accident, and my research led me to discover a gap in the unregulated and organized pet industry. So, I left my job as an Associate Director of Product & Marketing to launch TailBlaze, which started by offering organic and natural pet food.

PLEASE DESCRIBE YOUR PRODUCTS, THE BUSINESS ACTIVITIES AROUND YOU, AND THE SKUS YOU HAVE AS A TAIL BLAZE COMPANY.