FOUNDED BY SIBLINGS GINA, ANTHONY AND PATRICK WHITAKER, Hoop is an emerging kitchen and furniture design business focused on pushing the boundaries of the industry by rethinking how we design, make and sell quality products.
Hoop's design principles ensure that accessibility and circularity are integrated into all of its products. The furniture is made using sustainably sourced timber, and the component-based designs are an important part of a cyclical approach to sustainability.
The Whitakers' exposure to woodwork started at a young age, as their dad ran a carpentry business from his home workshop when they were growing up. This insight is reflected in Hoop's considered approach to design philosophy - which design director Anthony unpacks here.
Many factors contribute to a well-designed object, from being truly useful, having personality and contributing to atmosphere, to being durable and made from quality materials, as well as easily repaired and recycled. That said, from a high-level point of view, while every object should be beautiful and considered, it’s in its performance as an everyday item that its personality can be found. A well-designed object, or space, adds joy to someone’s daily life without screaming for attention.
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Denne historien er fra VISI 126-utgaven av VISI.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
THE STORY OF AN AFRICAN ICON
With a long line of very successful ancestors, the new-generation TOYOTA LAND CRUISER PRADO had some big tyres to fill. We look at the approach its design team took to CONTINUE THE LEGACY.
THROUGH THE LENS
We asked one of VISI's favourite photographers, PARIS BRUMMER, to choose her four FAVOURITE CAMERAS. The brief? \"From the fun to the profesh!\"
YOUR GARDEN DAY CROWN
Gardens have the power to unite us - which is why the GARDEN DAY movement encourages plant enthusiasts to don a flower crown and CELEBRATE THEIR GREEN SPACES in unique ways.
RETRO-LICIOUS
Mid-century is not just making an interior design comeback: food is following right behind. So put on your vintage 1950s LUCIENNE DAY-PRINT APRON - or '70s HALSTON JUMPSUIT if you're feeling a little funkier - and get inspired by ABIGAIL DONNELLY's reimagining of classic dishes. Think moulded jellies, finger foods and soft-serve ice cream.
FERMENTATION
When you hear about FERMENTED FOODS, your mind probably goes to pickles and beer. But thanks to a growing interest in Asian staples such as kimchi and miso, we're becoming more used to these flavour profiles, and even seeing them in fine-dining restaurants. We asked ABIGAIL DONNELLY to share her favourite recipes for fermented flavour bombs that you can replicate in your OWN KITCHEN.
THE CERAMICIST
IN AN ART DECO BLOCK IN THE HEART OF CAPE TOWN'S CITY CENTRE, RENOWNED CERAMICIST MERVYN GERS HAS RENOVATED AN APARTMENT TO REFLECT HIS OWN TASTES AND HIS LOVE FOR FIRED AND GLAZED CLAY.
SEAMLESS
SITUATED ON A PRIVATE GAME FARM NEAR RUSTENBURG, THIS BUSHVELD GETAWAY HAS ARISEN FROM THE ASHES OF ITS PREDECESSOR TO PROVIDE ITS JOBURG-BASED OWNERS WITH A TRANQUIL WEEKEND ESCAPE.
BUILDING AN ICON
Kevin Fellingham, principal architect at Kevin Fellingham Architects, and a former lecturer at Cambridge University, UCT and the School of Explorative Architecture, talks about HOUSE HANSON and DENSTONE COURT, built in 1937/38.
THE VANGUARD KELLY WEARSTLER
In this instalment of our series on the new wave of INTERNATIONAL DESIGNERS, we look at the super-talented Kelly Wearstler's DISTINCT STYLE and seemingly INFINITE CREATIVITY.
COOL COLLAB OF THE YEAR
In a partnership that highlights the strength and diversity of local talent, this collaboration by LULASCLAN and POPSTRUKT had an unplanned helping hand from VISI.
