Flagships are examples of a manufacturer’s prime technological prowess, the pinnacle of its engineering capabilities, the very best that it can offer. This also means that time and again, the boundaries of everything that defines a flagship, need to be furthered to set new benchmarks for others to follow. The i7 is just that product for BMW and for the industry to take inspiration from. The luxury sedan segment has to have first-in-class features to stand out and that is a bigger challenge to overcome as overlapping tech across the industry has led to expectations of similar luxury features thus, most of these cars tend to also feel very similar.
Yet, as one gets into the rear left ‘boss’ seat of the i7 and spends a few seconds looking around the cabin, there is an unmistakable sense of feeling special. The materials on the seat, the touchscreen on the door pads to control all that you need back there, the general ambience thanks to the window area and massive panoramic glass roof, they all come together to make for a brilliant experience. Although, this may still sound normal for a flagship luxury sedan right? But then, there are the theatrics of the whole rear seat experience that raises the normal to exceptional levels. The rear seat entertainment experience makes the cabin come alive with the seat first expanding into a 43.5-degree recliner position as the automatic window blinds are activated, cutting a majority of the outside light while the rear cabin’s pièce de résistance is an 8K 31.3-inch touchscreen that drops down from the roof to turn the rear space into a mobile cinema. Capable of streaming OTT platforms through an Amazon Fire TV USB dongle, one can enjoy a variety of content on the go.
Denne historien er fra July 2023-utgaven av Auto Today.
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Denne historien er fra July 2023-utgaven av Auto Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Old School Charm
BSA's Gold Star 650 has arrived in the Indian market with a starting price of Rs 2.99 lakh (ex-showroom). It takes a single-minded approach to retro looks, performance and cylinders. Does it have what it takes to be your garage's premier modern classic motorcycle?
Destini's Child
Is Hero's updated 125cc scooter finally destined to break into topselling products in its segment? Can the 2024 Destini 125 take the fight to the other top contenders? We recently headed down to sunny Goa to ride the updated Destini to find out if it is up to the task
Drops of Jupiter
TVS has launched a thoroughly updated version of the Jupiter 110 which comes with several crucial updates. Does the Jupiter 110 have the chops to top the list of best-selling scooters in India? We headed to Hosur looking for an answer
A well-deserved CHANGE
Ever since Its launch, the Hyundai Alcazar been doing well in the Indian market. Now though, things have gotten spicier as Hyundai has updated the Alcazar. So what all has changed and does it make a difference? Let's find out
Combustion Curvvs
Coupes are the new black, and the C-segment has its newest contender in the form of the Tata Curvv, which looks to take on the Creta and the Grand Vitara with a slightly different approach
CROSSOVER CULTURE
MG's newest contender the Windsor takes out-of-the-box thinking to new levels, but can this Crossover Utility Vehicle offer enough to be your next mobility solution? Read on to find out
WHAT A MINI
The Mini brand is all about being different and away from the rest. So does the Mini Countryman Electric stick to the plan? We find out
Aston's Vanquish returns with an 835bhp V12
ASTON MARTIN has revealed the new Vanquish, marking the return of the iconic nameplate after an absence of six years.
NOT A GIMMICK
We have heard of Xiaomi’s smartphones, TVs and tablets, but Anagh Bhaskar got the chance to get up close with the SU7, Xiaomi’s first ever attempt at a car that was first announced two years ago, and was launched in China earlier this year
Definitive update for the executive saloon
It has been 30 years since the E-Class was launched in India. Now it is time to launch the V214 version and it sure is after keeping the passenger pampered says Rahul Ghosh