Bentley is a company steeped in history and has a rich and colourful heritage that talks of racing legends, trial, tribulation and turmoil and finally successes and victories. With changing times due to the aftermath of the deadliest pandemic one has seen in modern times as well as the focus on environment, the company, like the entire industry, is trying to stay abreast of changing regulations, government ambitions and deadlines around the world.
Being part of the Volkswagen Group has helped as it has been the first amongst super luxury car companies to launch an SUV, and that has found it new markets and clientele with a renewed focus on India.
What sparked Bentley’s focus on India was when the last of each of the Bentley cars with W12s was put on the block for sale by a global auction. Of the four cars on sale, two were bought in India with buyers having also evinced interest in buying the third.
Besides after seeing the success of its sister brand Lamborghini in India, the company feels it has the right products for the country and as one of the start points brought us journalists to visit its headquarters in Crewe.
While I have been to Crewe a long time back, it seems a lot has changed since then.
Denne historien er fra June 2024-utgaven av Auto Today.
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Denne historien er fra June 2024-utgaven av Auto Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Big Wing Energy
TVS Motor Company has launched an updated version of the Apache RR 310, which promises to deliver not only more power and torque than before but also more bang for your buck. We recently went down to the COASTT high-performance track to test the theory
All gas All go
Tata Motors' CNG portfolio now includes the Nexon, and this might be a turning point in the way that CNG cars are perceived
Royal Blessings
We get behind the wheel of the Hyundai Exter to explore one of the most well-preserved Mughal Empire sites in our country. Curious?
Generation next
The 4th-gen of the BMW X3 has made its global debut and we were in the brand's hometown of Munich to drive the car before its European debut this year. The same will be launched in India next year
Electrified palace on wheels
Mercedes-Benz has launched the EQS SUV which is nothing short of being a palace. The other positive is that this palace is as green as it can get
Achtung! CXOs
The Mercedes-Benz E-Class LWB is back in a new generation, V214 and this time, the three-pointed stars have showcased how they use their understanding of what their customer needs to be the best-selling luxury brand in the country, year after year
Moving page 3s
The Kia Carnival is here in a facelifted avatar of the second generation (that we skipped in India), but this time, it is priced almost double the previous iteration. Does it have enough to make the price premium worth it? Read on to find out
Successore dei LaFerrari
FERRARI HAS revealed the F80, which is the successor to the LaFerrari, that made up one of the three cars in the Holy Trinity.
McLaren initiates the new trinity
MCLAREN WAS the first of the high-performance brands to reveal a weaponised hybrid system in a supercar with the P1, which became one of the three hybrids known as the Holy Trinity, with the other two being the Ferrari LaFerrari and the Porsche 918 Spyder.
Dzire creates history at GNCAP for Maruti Suzuki
MARUTI SUZUKI DZIRE has scored five stars in the Global NCAP crash tests, making it the first car from the company to achieve this feat.
