For its seventh generation, BMW seems to have ripped the 7 Series playbook apart and tossed it in fire to completely reinvent its flagship sedan. And just as well considering despite BMW’s best efforts, the 7 Series was unable to match its compatriot Mercedes-Benz S-Class’ success globally. The outcome is a radical departure from its predecessors across the board, a sedan that has been at the receiving end of unending criticisms for its styling ever since its debut.
And it’s not hard to see why it has so strongly divided opinions. The new 7 grabs plenty of eyeballs on the road, but it isn’t exactly easy on the eyes. Styling preferences are always quite subjective, and BMW’s shock-and-awe approach for the exterior has not gone down too well with most. For us, this Rolls-Royce-esque profile does help the new 7 Series stand out and attract attention like no other in its segment and in some sense, that’s a big win considering plenty of buyers for cars like these will appreciate all the attention this car gets.
Also, the controversial exterior has driven plenty of conversation on the internet, positive and negative, but that has only helped it reach more screens, and, as they say, all publicity is good publicity. Darker shades like this Tanzanite Blue shade pictured here agree more with the 7’s controversial styling than lighter tones for sure. The M Sport package is standard that restricts the usage of chrome to the grille and rear bumper, at least in the case of the car sent to us for review, and only one 20-inch option for the alloys is what BMW offers for the 740i. Also part of the standard package is the lit-up kidney grille or ‘Iconic Glow’ function and LED DRLs with Swarovski crystals.
Denne historien er fra January 2024-utgaven av Auto Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra January 2024-utgaven av Auto Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Old School Charm
BSA's Gold Star 650 has arrived in the Indian market with a starting price of Rs 2.99 lakh (ex-showroom). It takes a single-minded approach to retro looks, performance and cylinders. Does it have what it takes to be your garage's premier modern classic motorcycle?
Destini's Child
Is Hero's updated 125cc scooter finally destined to break into topselling products in its segment? Can the 2024 Destini 125 take the fight to the other top contenders? We recently headed down to sunny Goa to ride the updated Destini to find out if it is up to the task
Drops of Jupiter
TVS has launched a thoroughly updated version of the Jupiter 110 which comes with several crucial updates. Does the Jupiter 110 have the chops to top the list of best-selling scooters in India? We headed to Hosur looking for an answer
A well-deserved CHANGE
Ever since Its launch, the Hyundai Alcazar been doing well in the Indian market. Now though, things have gotten spicier as Hyundai has updated the Alcazar. So what all has changed and does it make a difference? Let's find out
Combustion Curvvs
Coupes are the new black, and the C-segment has its newest contender in the form of the Tata Curvv, which looks to take on the Creta and the Grand Vitara with a slightly different approach
CROSSOVER CULTURE
MG's newest contender the Windsor takes out-of-the-box thinking to new levels, but can this Crossover Utility Vehicle offer enough to be your next mobility solution? Read on to find out
WHAT A MINI
The Mini brand is all about being different and away from the rest. So does the Mini Countryman Electric stick to the plan? We find out
Aston's Vanquish returns with an 835bhp V12
ASTON MARTIN has revealed the new Vanquish, marking the return of the iconic nameplate after an absence of six years.
NOT A GIMMICK
We have heard of Xiaomi’s smartphones, TVs and tablets, but Anagh Bhaskar got the chance to get up close with the SU7, Xiaomi’s first ever attempt at a car that was first announced two years ago, and was launched in China earlier this year
Definitive update for the executive saloon
It has been 30 years since the E-Class was launched in India. Now it is time to launch the V214 version and it sure is after keeping the passenger pampered says Rahul Ghosh