![The Electrified 1 The Electrified 1](https://cdn.magzter.com/1440743039/1718800813/articles/LrUBhNOzO1719313641754/THE-ELECTRIFIED-1.jpg)
If you’re manufacturing electric vehicles and haven’t taken your spot in the entry-luxury space you may be missing out on a quickly burgeoning part of the market. It’s a space where OEMs have figured out they could offer more for less with an EV. It’s the right price point for manufacturers to equip them with enough range to make them practical, enough features to make them attractive to potential customers and finally, but perhaps, more importantly performance from a segment or two above. All at the cost of running two segments below especially if you’re charging at home. That’s a win-win-win for everyone involved.
So far, the Europeans have been relatively slow in the space with Volvo’s XC40 Recharge being the sole offering. The big three thus far have yet to have a viable candidate to offer, that is until now. This is the BMW iX1 and yes it is a BMW X1 with an electric powertrain, and in the flesh, without the obvious green plate, I’d find it very hard to distinguish it from its ICE counterpart. The iX1 also gets M-sport badging, and while I usually frown at out-of-place marketing badges, let’s not forget the electric makes almost twice the power of the petrol counterpart and more torque than the diesel.
On the inside the iX1 is fairly identical to the combustion X1s, which means that you get the massive two-screen infotainment and instrument cluster with wireless Android Auto and Apple CarPlay, massage functions on both front seats, the vertical wireless charger in the centre console that locks in after you’ve placed your phone, customisable ambient light and a whole lot more. As is usually the case, the quality of materials and the cabin’s styling are top-of-the-line and there are plenty of soft-touch surfaces.
Denne historien er fra May 2024-utgaven av Auto Today.
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Denne historien er fra May 2024-utgaven av Auto Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
![Royal Enfield Guerrilla 450 Royal Enfield Guerrilla 450](https://reseuro.magzter.com/100x125/articles/11216/1963708/bIWWgin_p1737109605975/ROYAL-ENFIELD-GUERRILLA-450.jpg)
Royal Enfield Guerrilla 450
The Guerrilla has been offered to me as my everyday ride and I am rather happy for that.
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Maruti Suzuki Dzire
India has had many people’s cars over the years, but in recent times, some of them have been more so than others. Case-in-point, the Maruti Suzuki Dzire.
![Automotive extravaganza Automotive extravaganza](https://reseuro.magzter.com/100x125/articles/11216/1963708/qv53EIE8y1737108038106/AUTOMOTIVE-EXTRAVAGANZA.jpg)
Automotive extravaganza
The annual motoring extravaganza is back and is all set to dazzle you with new cars, motorcycles and a host of technologies. Auto Today brings you the complete low down and will set the tone of what you should expect at the 2025 edition
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TVS Apache RTR 310
A little confession is in order, the Apache RTR 310 hasn’t seen much of the outside world in this past month.
![Blue-eyed Samurai Blue-eyed Samurai](https://reseuro.magzter.com/100x125/articles/11216/1963708/eOELTXTIB1737107377098/BLUEEYED-SAMURAI.jpg)
Blue-eyed Samurai
Suzuki has introduced a new middleweight sports tourer to the mix, and it promises to be a heady cocktail with equal measures of power and practicality. Question is, does it strike the right balance?
![Maruti Suzuki Swift Maruti Suzuki Swift](https://reseuro.magzter.com/100x125/articles/11216/1963708/dG-2G2ZJ11737108329942/MARUTI-SUZUKI-SWIFT.jpg)
Maruti Suzuki Swift
The Swift has been part of the Auto Today fleet for 3,600km, and it's the kind of car that spends time with a very specific archetype of people.
![Heritage Drive - Humble Abode Heritage Drive - Humble Abode](https://reseuro.magzter.com/100x125/articles/11216/1963708/43UynxcBz1737106796881/HERITAGE-DRIVE-HUMBLE-ABODE.jpg)
Heritage Drive - Humble Abode
Yet another edition of the Hyundai Heritage Drive takes us to the beautiful and quaint city of Dehradun. Abhinav Jakhar takes the Exter on an epic quest exploring its hidden gems
![Hero Mavrick 440 Hero Mavrick 440](https://reseuro.magzter.com/100x125/articles/11216/1963708/NiTr7DF_I1737109705566/HERO-MAVRICK-440.jpg)
Hero Mavrick 440
Another month with Mavrick 440 has brought more of its true nature to the forefront.
![Tata Nexon Tata Nexon](https://reseuro.magzter.com/100x125/articles/11216/1963708/1CRiryX2C1737108508388/TATA-NEXON.jpg)
Tata Nexon
The Nexon has been around for almost seven and a half years in the market and Tata has successfully managed to keep it from feeling long in the tooth.
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Ather Rizta
It has been a while since Ather launched the Rizta family scooter and I for one have been waiting eagerly to ride it.