Chinese car-making giant Chery believes that its Omoda and Jaecoo brands can succeed in winning over UK buyers, thanks to a bespoke tuning process, high levels of kit and a focus on customer service.
The Omoda 5, a Nissan Qashqai-rivalling SUV, will be the firm's first model to launch in the UK shortly, followed by the Jaecoo 7 from its more 4x4-inspired sister brand. Both those models will be offered with a 1.6-litre petrol engine, while there will also be an electric Omoda E5.
From there, the Omoda and Jaecoo ranges will grow rapidly. The large Omoda 9 is also due this year, followed by a smaller 3 and a mid-size 7. Meanwhile, the Jaecoo lineup will expand with a smaller 5 and larger 8. Models from both brands will variously feature petrol, hybrid and electric powertrains.
Peter Matkin, Chery's vehicle dynamics chief, said the firm has put a major focus on ensuring its cars are adapted to the tastes of UK and European buyers, both in terms of driving dynamics and interior technology. The firm has established a European technical centre in Frankfurt, Germany, run by specialists in noise, vibration and harshness (NVH), vehicle dynamics and electric vehicle charging.
Denne historien er fra April 10, 2024-utgaven av Autocar UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra April 10, 2024-utgaven av Autocar UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Poster car that went from rusty to trusty
One evening, two years ago, George Pappas was being driven down his local high street by a mate and mulling over whether to replace his Mk4 Golf diesel, a recent purchase that was boring him to death, when his girlfriend, also in the car, spotted an old BMW 3 Series at the side of the road with a 'for sale' sign in the window.
THE SEVEN-SEATER THAT VOLVO DARE NOT KILL OFF
The current-gen XC90 has been on sale since 2015 for good reason
GENESIS ELECTRIFIED G80
Where the story begins, in the Hyundai premium marque’s luxury saloon
LEXUSLBX
Can you shrink premium quality to fit an SUV this small? We now know
Rolls boss ready to 'define the next chapter'
Nine months into the job, Rolls-Royce CEO and car guy Chris Brownridge tells STEVE CROPLEY what he's learned and where the firm's heading
Once more, with feeling
AC Cars' recreation of the classic MkII Cobra is at first glance a faithful facsimile of a 1960s performance benchmark. SIMON HUCKNALL drives it
MERCEDES-BENZ CLE
Does a PHEV set-up work in a coupé that exudes such old-school vibes?
ANALOGUE SUPERSPORT
Lotus Elise specialist uprates 1990s icon with an eye on track days
ALPINE A290
The hot hatch is alive and well, and living in France. On both road and track, there's much to savour`
UK HANGS ON TO OLD CARS
Average car age climbs as high prices dampen demand for new models
