When its new e:Ny1, ZR-V and CR-V crossovers go on sale later this Honda will have one of the newest fleets of any mass-market manufacturer in the UK, and the firm is tipped to quickly start building its EV portfolio out into more crucial market segments in a bid to keep pace with fast-electrifying rivals.
However, Honda's targets in the UK centre on profit, rather than volume, and passenger car boss Rebecca Adamson has no plans to take the fight to best-sellers Volkswagen and Ford, or to chase the lofty six-figure volumes that Honda achieved at its peak here in 2007.
Speaking to Autocar at the Japanese brand's most important unveiling event in years, she explained why it's in good shape as it settles into its new positioning and embraces electrification.
How is Honda performing in the UK?
"We have over the last few years made a profit in the UK automobile business, which hadn't happened for at least a decade. And that's important for our sustainability and survival into the future.
Denne historien er fra May 24, 2023-utgaven av Autocar UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra May 24, 2023-utgaven av Autocar UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
THE ONE WHEN PEUGEOT GOT ITS SUPERMINI MOJO BACK
The 208 marked a return to form for a maker renowned for its small cars
READY TO TOFF
Gordon Murray's grand new HQ is now nearing completion, with T50 production already in full swing. MATT PRIOR and STEVE CROPLEY drop by and go for a ride
This humble chip will change cars forever
Nvidia, the £2.7 trillion US tech giant behind it, has the power to shape motoring's intelligent future. JAMES ATTWOOD learns how
MERCEDES-BENZ V-CLASS
Interior upgrades make the MPV worthy of shuttling Merc's CEO himself
Sharing is caring
One successful motor trader has opened up his car collection for the benefit of his home town.JOHN EVANS meets him
When trains would take your car across the UK
The Channel Tunnel's Le Shuttle service is a marvel, saving drivers hassle and several hours on a ferry, and even after 30 years it's still something of a novelty to drive your car onto a train carriage.
MG ZS
Dacia Duster-chasing crossover joins MG's hybrid powertrain push
LAND ROVER DEFENDER OCTA
It's a 4x4 that thinks it's a supercar. But does this 627bhp V8 flagship offer the best of both worlds or just compromise each for the other?
Matt Prior
To nobody's great surprise, the other day the Renault 5 and Alpine A290 jointly won the 2025 Car of the Year award (the original and still the best of the big international car awards thingies).
DS WANTS TO BECOME 'LOUIS VUITTON OF CAR INDUSTRY'
It's aiming to follow Bentley into the luxury space, says design director
