Volvo CEO Jim Rowan has said the car maker's in next-generation house software will be its "three-point digital seatbelt" in driving future product and safety innovations.
The Briton was a surprise choice to replace Håkan Samuelsson at the Swedish firm in March last year, given all of his previous experience had been in the tech industry, most recently at Dyson.
Speaking to Autocar for the first time, he said he wants the EX90-Volvo's new flagship and first bespoke EV - to lead the automotive industry's technological charge.
The £96,255 SUV - which is also key to Volvo's target of selling 1.2 million cars (600,000 EVs) per year by 2025 - is described as a "software-driven" vehicle.
Denne historien er fra January 11, 2023-utgaven av Autocar UK.
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Denne historien er fra January 11, 2023-utgaven av Autocar UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
THE DRAMATIC ITALIAN THAT MARKED THE END OF AN ERA
When the Huracán bowed out, the curtain fell forever on Lambo's V10
HOW EV MAKERS CAN WIN THE RACE TO 5.0MPKWH
Manufacturers are honing every detail to close in on big efficiency goal
MASERATI MC20
We bid a sad farewell to a handsome supercar that was easy to live with
The quickening
Instant acceleration is part of the appeal of an EV, but is it all getting a bit much for unwary and inexperienced drivers? JOHN EVANS investigates
Inside track
Watching an F1 race with live access to engineers and telemetry is the stuff of dreams for racing fans. ALEX WOLSTENHOLME makes a day of it
WHOLE IN ONE
The Volkswagen Golf has been all things to all motorists for half a century. At the wheel of a classic Mk1, VICKY PARROTT charts the eight-generation history of one of the world's most successful cars
DACIA DUSTER
Mk3 model gains digital tech, ADAS, slicker looks... Is this mission creep?
MAZDA CX-80 PHEV
Another look at Mazda's hefty SUV, this time in plug-in hybrid form
VAUXHALL GRANDLAND ELECTRIC
Newcomer looks to ease the average family SUV driver into EV motoring
BMW X3 20 XDRIVE
Fourth generation of brand's best-seller arrives with base petrol engine
