The world has two big challenges at the moment. The first is global warming, and the second is that the first one should be checked. For that, the widespread use of EVs is the cardinal step. China, which has another problem of not having any gasoline reserves, smartly has spent more than USD 30 billion to push the case of EVs by way of subsidies and other incentives.
The result is that Beijing, which used to choke earlier, is getting its healthy lungs back. More than 30% of all automobiles in China are running on electric power, except for luxury EVs which are piling up and moving slowly globally.
In India, Mercedes EQE, BMW iX, and Audi Q8 e-tron are hard sell today, and what is sold has lost way more value than its ICE counterpart in the after-sales market. Keeping all the above scenarios in mind, the Audi Q6 e-tron comes with a full tank of oxygen with the right shape, design, tech, range, driving dynamics and, hopefully, at the price point that will move the sales needle.
Today, consumers are nervous about getting a luxury green number plate that costs beyond one Crore. On the one hand, the Volvo C-40 recharge is of great value at the Rs 55 Lakh mark, and the ring is open with no luxury players stretching its range to touch the Rs 75-85 Lakh price point. This is the sweet spot that Audi is aiming for with its Q6 e-tron, which will be available in a few months.
It's a salivating tech proposition that should electrify Audi's portfolio and give the e-tron the muscle power it needs to clear the haystack on its road to electrification. The Q4 e-tron, which is already selling in other markets, does not make for a great price offering after taxes, and it will outprice itself for India, given the current scenario.
DESIGN & TECH
Denne historien er fra July 2024-utgaven av BBC TopGear India.
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Denne historien er fra July 2024-utgaven av BBC TopGear India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Does It Fly?
2024 TVS APACHE RR 310 ₹2.75 Lakh - ₹2.97 Lakh (ex-showroom)
Is It A Scooter? Is It A Bike? No! It Is The BMW CE 02
It is rare when you come across a moment where a company brings out a vehicle into the market without knowing who exactly they want to sell it to.
Aston Martin Valkyrie
The Aston Martin Valkyrie still looks like nothing else on four wheels. Probably because it isn’t.
ONE-MAN BAND
We are a cynical bunch of people as we try our best to narrow down our vision and focus on the things that are lacking.
CRISIS AVERTED! THE EXISTENTIAL KIND
Finally, the Yezdi Adventure won’t be suffering from an existential crisis anymore.
ROYAL ENFIELD HIMALAYAN
ALTHOUGH IT IS A PERENNIAL ORDEAL FOR ANY MOTORCYCLIST to feel sad while parting ways with a motorcycle, it became even sadder for me this time around.
TVS APACHE RTR 310
THE FIRST THING I WANT TO SAY IS - “IT IS A MENACE ON WHEELS”.
ACE OF BASE
What happens when you take Porsche's old school entry level model and give it a very not entry level upgrade? This is a 914 as you've never seen it before
MOMS KNOW BEST
Volvo's XC90 was the stereotypical Soccer Mom car. So how will the all-electric EX90 be received among the soccer pitches of Orange County?
THE THEORYOF EVOLUTION
Ridged bladder seats, an inflating steering wheel and an AI track day coach... has Lotus hit on the supercar’s future, or gone mad’?
