'Racing is close to the DNA of KTM; whether it's Dakar or MotoGP'

Congratulations on the new line of riding gear. What led you all to this decision to get into riding gear?

- Kurt Morris

I think our customers have been screaming for a long time. But, jokes apart, I think one of the feedback we've been getting a lot of late has been now that with KTM we've expanded the product range. We started with Dukes, RC and now we have the Adventure range. We have also added a lot of experiences under what we call Pro XP-rides, events, academies, trails, etc. So, the next logical thing that people and our customer fans were keen on was to have KTM-branded clothing, merchandise, and clothing. So, it's something we have been working on and what we thought would be right would be to create a line and then do a review with some of you who know the bikers and customers over here at the India Bike Week (IBW) and get the reactions to this range of gear. Basically, we are still collating the information and on the basis of which we will see what changes we might need to make.

Now, KTM have been a segment leader in most of the segments. What have been the key points of success with the brand?