A PRODUCT-DRIVEN CV STRATEGY

Varroc Group is banking on a host of polymer, lighting and telematics-based solutions. Ashish Bhatia looks at the product-driven, focused CV strategy.

- Ashish Bhatia

The Varroc Group put in a stellar team show to assert the competencies of its different verticals. The tier supplier showcased the next generation of product iterations, an outcome of the group having been in action all through the pandemic marred fiscal year 2020 to date. The three year time line meant that the vast exhibit spanned product categories like mirrors, lighting solutions, polymer chemistries, Advanced Driver Assistance Systems (ADAS) and from the 'Varroc Connect, telematics business unit of the group.

Averred Arjun Jain, President, Electrical-Electronics Business & Whole-time Director, Varroc Engineering Ltd., the company is very bullish on the future. Emerging relatively unscathed from the challenges of Covid-19 that were worsened by the supply chain bottlenecks that followed, it is far more secure in its prospects. The fundamental demand reduction in the developed world has only helped, he mentioned. Since 2018, the company is focused on its strategy of growing content per vehicle, successfully. The two-wheeler and three-wheeler segments presented a huge opportunity for the group. Therein the demand for LED lighting was the bigger opportunity that had to be tapped in. Drawing attention to the growth in EV exhibits, Jain admitted to the opportunity resulting out of the emobility segment as being very significant. He stressed how the company was not looking to enter emobility but already supplying to meet the demands of the segment. From Fuel Injection (FI) systems to fully LED head lamps, said to be high on localisation and performance to the EV components portfolio has the company mass producing.

It is apt that the company, from hereon, builds on the early mover advantage it has gained, explained Jain. Independent of the Total Industry Volume (TIV) and the pace of EV transition versus ICE, the company in the words of Jain is well-positioned and well-diversified to grow.