Bolero Pik-up For Intracity

THE NEW MAHINDRA BOLERO CITY-PIKUP ADDS NEW DIMENSIONS TO THE LEGACY PICKUP RANGE. PRATEEK PARDESHI TESTS ITS METTLE IN THE URBAN JUNGLE.

- PRATEEK PARDESHI

Mahindra & Mahindra (M&M) continues to dominate the pickup segment with the Bolero range. The Bolero Pickup is well known for catapulting M&M into a segment leader with a 59 per cent market share (FY202122) as it continues to diversify its customer offerings. The Original Equipment Manufacturer (OEM) is known to have sold 19,100 pickups on a Year-To-Date (YTD) basis including the new Bolero City Pikup. The new pickup carry’s the weight of being a workhorse with aplomb. We rode the 1.5-tonne (payload carrying capacity) variant that brings in well-thought-off improvements over its predecessors. These additions and subtractions meant, that Mahindra continues to reach out to its target groups, from small fleet operators to large fleet operators. It will be interesting to see how 2022 is pitted with the sales of 21,800 units in 2021 and 18,000 units in the pandemic marred 2020 where essential goods services were exempted from lockdowns to keep the wheels rolling.

From assembling 75 Jeeps in the Completely Knocked Down (CKD) state in the late 1940s has the company today carving a niche for itself in the Utility Vehicles (UV) segment and for good reason. A visit to the Kandivali facility here in the western suburbs of Mumbai with Boleros doing the rounds of the premise and the specially built test track are testimony. This latest addition with the pickup aimed at intracity duty cycles undoubtedly retains the workhorse DNA and is a clear attempt at building on the learnings gathered from the predecessors up to the Bolero pickup in the Bharat Stage VI (BSVI) avataar. the Bolero roots can be traced back to the year 2000. Notably, the growth of UVs is also credited to the backing of the business unit, Mahindra and Mahindra Financial Services Ltd. (MMFSL).