ONE OF THE STAPLES OF THE MOTORING journalist's life is the international press launch. Post-pandemic, these once legendarily lavish overseas events are just beginning to hit their stride again, albeit in a somewhat pale imitation of their pomp back in the '90s and '00s.
It's good to have them back. Launches have always been the part of the job that makes me feel most connected to the industry. Driving the cars ahead of their general release and spending time with the brilliant people who design, engineer and develop them still carries the same excitement I felt when I first travelled overseas to drive a new car some 30 years ago.
Just this week I flew to Italy to drive the Pininfarina Battista. The near-2000bhp EV supercar is very much a reflection of now, but the drive event itself was pleasingly old-school. For starters there was just me and one other journalist. I drove the car all morning, he drove it all afternoon. The format was informal but packed in all the things you want, starting with a reassuringly expensive hotel and a relaxed dinner to get to know the key personnel.
Denne historien er fra August 2023-utgaven av Evo UK.
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Denne historien er fra August 2023-utgaven av Evo UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Cupra Formentor Abt
It's farewell to the original Cupra Formentor with an Abt-tuned run-out package. It's a quietly excellent car; just a shame about the price...
Renault Sport Clio 200 Turbo
This misguided departure from the French brand's hot hatch heritage saw the Clio fall from grace
REBIRTH OF AN ICON
The Kalmar 9X9 is a modernday reinterpretation of Porsche's game-changing 959 supercar, with a carbon body and up to 917bhp. And evo is helping to develop it
Volkswagen Golf GTI
The underachieving Mk8 GTI gets a shot at redemption with the new, revised Mk8.5 version. Is it the leap forward it needs to be?
BEST BUYS
FAST FORDS FROM THE CORTINA TO THE ESCORT AND THE FIESTA, Ford is responsible for some of the most popular cars in British history. But alongside these everyday machines it has also produced a stream of desirable driver's cars.
HY AND DRY
The switch to electric power means an early exit for Hyundai N's brilliant ICE hot hatch duo. We go for a farewell drive in the 120 N
SEXY BEAST
The Vanquish name is back for Aston Martin's latest seriesproduction flagship, with a stunning new look and simply brutal performance from an 824bhp twin-turbo V12
THE JOY OF DRIVING
From mastering the everyday commute to unlocking the full potential of your performance car, our new series will help you become safer, more confident and ultimately more skilled behind the wheel
TINY DANCER
You haven't seen a Mini dance like this before, but then you haven't seen a Mini with a 4-litre M Power V8 under the bonnet and rear-wheel drive. Introducing Vini...
LAMBORGHINI GALLARDO
Grandaddy to the Temerario and the car that transformed Lamborghini was the brilliant, V10-engined Gallardo. We get reacquainted with a Lambo legend