The can of Red Bull let out a satisfying hiss as I pried it open, watching the tail lamp of the previously stricken biker making its way into the distance tentatively. I greedily gulped down the caffeinated liquid, grateful for the burst of energy it provided as we descended slowly from Shingo La and towards the Zanskar Valley. The radio crackled, my coordinates were demanded, and after assuring those ahead that all was well I downed the rest of my beverage before swinging a leg over the Pan America and took off towards the rest of the pack.
The light-headedness that accompanied picking up multiple bikes that had tipped over at 15,000 plus feet above sea level had abated, and was replaced by piercing clarity of thought as I proceeded on my way. Now that I thought about it, the juxtaposition of the Red Bull and a Harley-Davidson couldn’t have been more apt. The brands are two of the world’s most successful marketing exercises – in both cases the products are immensely successful, encapsulating what the brand stands for in a tangible form. The energy drink stands for fearlessness, pushing boundaries, straying from the boring norms of convention and so much more. Harley-Davidson represents iconic motorcycle badassery in the best possible way, but most importantly the spirit of motorcycling brotherhood, fraternity and community. Both have their naysayers – for some they just leave a bad taste in the mouth – but for ardent loyalists the brand symbolises nothing less than a deep devotion and a way of life!
Denne historien er fra July 2023-utgaven av TURBOCHARGED.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra July 2023-utgaven av TURBOCHARGED.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
BULL 'CHARGE'
In conversation with Francesco Scardaoni, Region Director, Automobili Lamborghini, Asia Pacific about India's rising importance for the brand
FAREWELL TITAN
Sir Ratan Tata, proverbial father of the modern Indian automotive industry has passed away at the age of 86
RETURN OF THE SAMURAI
Toyota to return to Formula 1 with Haas
WINNING FORMULA
McLaren reasserts its supremacy in the hypercar sphere with the W1
FUTURE ICON
Ferrari asserts its dominance in the hybrid hypercar sphere with its newest entrant
BAJAJ PULSAR N125
The Pulsar N125 takes a new approach to 125cc motorcycling
TRACING RIGHT LINES
We test the newest offering from Reise Moto at CoASTT
THE REAL DEAL
The Volkswagen GT Line ticks all the boxes for a complete driver’s car
BYD eMAX7
Is the eMAX 7 the ultimate family-friendly EV?
KIA CARNIVAL LIMOUSINE
Kia’s premium MPV gets bigger, plusher and more luxurious