FORGING AHEAD!

Engaging in a candid conversation with Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, about the manufacturer's future strategies

The Taigun, the first product under Volkswagen 2.0 is now two years old. How do you feel?

Completing two years for a product that gave us the opportunity to redefine the brand in India is a big one for us. It has been doing well but of course, it definitely needs to do better. We have been focussing on getting more features and variants into the Taigun lineup to reach new customers, new price points and also stay relevant in the market. Over this year, we first came up with the GT Edge collection where we introduced the black paint job and manual transmission and also the matte edition. Now we have added new features like the twin front electric seats, upgraded infotainment package and footwell illumination. It's all about how fresh and relevant you can keep it.

You are completing three years at the helm of Volkswagen India too, how has the journey been?