TVS EUROGRIP GOES 'SUPER'

TVS Eurogrip has just come out with their brand new ADV and superbike tyres and we went to see what's what!

- KARAN SINGH BANSATTA & ANKYTA ARORA

TVS Tyres is not a name that is new to anyone. They have been present in both domestic and international markets for a while now. In 2019 though, TVS Tyres went under a radical change. They rebranded themselves as TVS Eurogrip and the change wasn’t skin deep either.

There was a polar shift in the ethos where their focus changed from commuter-tyres-only to including passionate bikers as well. The game plan was to inculcate exclusivity and superior quality. With a bevvy of new launches, they followed up on their game plan and now, in 2023, they’re here with their new ADV and superbike tyres!

According to TVS Eurogrip, in the past 3 years alone, they have been on a record streak of launching products. To be numerically precise, they have launched 48 new products in the past 36 months. Maintaining that amazing streak, they plan to launch 25 new products in 2023. In their pursuit to be the best, they have worked on their manufacturing facility. In addition to the already high-tech machines and processes, they have a machine, the only one in India, that is meant for practical testing within the facility!