Marketing includes everything from market research to advertising. In a broad sense, we can say that marketing is not just about selling your products and services but also about understanding the needs and wants of your target group and then designing or creating content to meet those needs or desire.
Marketing has 5Ps
5Ps of Marketing
1. Price
2. Product
3. Promotion
4. Position
5. Target Market People
Today, traditional marketing is in a transition phase and is adopting new methods and concepts. In today's world, environmental concerns are becoming increasingly important due to the necessities of the times, and marketing is also adopting those changes. The green marketing is part of this change and Businesses are turning to green marketing.
Green Marketing...
Green marketing means selling a product or object by saying that the product is nature-friendly or good for nature. This means promoting an environmentally friendly product. In other words, we can say that it is marketing eco-friendly products that do not harm the environment and are also produced using an eco-friendly manufacturing process. In this way of marketing, the promoter or company proves that the appropriate product will save energy, is recyclable and will not harm nature and the environment. With such commitment and promotion, these products will attract end users who care about nature, earth or the environment.
Green marketing is also known as sustainable marketing or environmental marketing. This means green marketing promotes sustainable and environmentally friendly products and services. It includes all of a company's marketing activities that aims to create a positive impact or reduce the negative impact of its products on the environment.
Denne historien er fra August 2024-utgaven av BANKING FINANCE.
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Denne historien er fra August 2024-utgaven av BANKING FINANCE.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Are Bank Cards Going to be a Thing of the Past..??
The Reserve Bank of India's (RBI) push to enable Unified Payments Interface (UPI)-backed cash withdrawals from ATMs is likely to cause a severe dent in the usage of debit cards, according to payment industry executives.
"Volatility plays a crucial role in the mutual fund industry. Similar to the concept in the phrase "Daag Achhe Hai," volatility signifies life and movement, akin to an ECG machine's pulse graph."
The mutual fund industry has experienced tremendous growth, expanding over sixfold in recent years to reach a valuation of ₹68 lakh crores.
Fetching Fugitive Offenders through Fugitive Economic Offenders Ordinance
It is often seen that people first indulged in looting and then refuse to submit to the jurisdiction of our legal system. No one has forgotten Nirav Modi, Mehul Choksy, Vijay Mallya. With an aim to catch and punish those who are accused of committing financial crimes in India and then fleeing from the country, Fugitive Economic Offenders Ordinance came into being in the year 2018.
Empowering Innovation with Design Thinking
The primary challenge for companies lies in sustaining innovation to preserve or improve their position within their individual markets. Innovation cannot be treated as a single instance initiative. It must become ingrained in the company's culture.
RBI CIRCULAR
The Prudential Framework for Resolution of Stressed Assets dated June 7, 2019, read with the Framework for Compromise Settlements and Technical Write-offs dated June 08, 2023, provides a principle-based resolution framework to the regulated entities (REs) for addressing any stress in borrower accounts.
Role of SIPs (Systematic Investment Plans) in Wealth Creation
Systematic Investment Plans (SIPs) have emerged as one of the most popular and effective investment vehicles for retail investors in India. With the increasing awareness of financial planning and the importance of disciplined investing, SIPs have become a cornerstone of wealth creation for individuals across diverse income groups.
Social Media for Mutual Fund Distributors: Strategies for Online Lead Generation
Social media has transformed the way businesses connect with their audience, and mutual fund distributors are no exception. With millions of Indians spending significant time on platforms like LinkedIn, Instagram, and Facebook, these channels offer a powerful opportunity for distributors to engage with potential clients, build trust, and generate leads.
Legal News
The Maharashtra Authority for Advance Rulings (MAAR) has ruled that the Reserve Bank of India (RBI) does not need to pay Goods and Services Tax (GST) on fines, penalties, and late fees collected from regulated entities. The ruling was issued after the RBI sought clarity on whether such fines, collected for contraventions or violations of laws, are taxable under GST.
'Deep Fake' - an emerging risk for Banking & Financial Sector
Deepfake KYC fraud is a growing concern in India, where fraudsters leverage AI-generated deepfake videos and images to bypass Know-Your-Customer (KYC) verification processes. This has significant implications for financial institutions, fintech companies, and other organizations that rely on KYC to verify the identity of their customers.
RBI CIRCULAR
Operational framework for reclassification of Foreign Portfolio Investment to Foreign Direct Investment (FDI) - November 11, 2024
