The Open Network for Digital Commerce (ONDC) aims to increase the accessibility of digital commerce to every possible kind of seller. Such an open network has the potential to revolutionise traditional business models by fostering more inclusivity, competition, and innovation. A growing network is effectively a ready infrastructure for a newcomer, making the task of piecing together a new commercial solution faster and cheaper than having to build all of it from scratch. There are thousands of possibilities. Here are just some of them and a few here are already operational or underway.
1. Platform-as-a-Service (PaaS): Offer the underlying infrastructure of the commerce network as a service to new entrants who wish to build specialised storefronts without investing in backend technology. This has already jump-started food ordering on the network.
2. Revenue extension: Enable your customers to offer their customers their product or service on the network and earn service fee. A market leader in one sector, and a public sector enterprise are on this journey.
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