Advancing Urban Water Security in India
BW Businessworld|April 20, 2024
IN THE HEART of Bengaluru, once celebrated as the City of Lakes, an unfolding drama of scarcity paints a stark contrast against its historic abundance.
Bibek Debroy, Amit Kapoor Aditya Sinha
Advancing Urban Water Security in India

Where waters once flowed freely, nurturing life and livelihoods, now the taps run dry, heralding a dire daily struggle for survival. Residents, pushed to the brink, have adapted to a life of stringent water rationing – showers a rare luxury, cooking a water-intensive indulgence foregone, and reliance on treated water for basic needs becoming the norm. The city’s dependency on erratic water tanker deliveries exacerbates the crisis, with demand far outstripping supply, leaving communities grappling with the harsh realities of scarcity. This highlights a more widespread phenomenon of urban water crises unfolding globally.

A study published in Nature reveals that urbanisation and climate change are jointly intensifying the issue of water scarcity, where the demand for water surpasses its availability across the globe’s cities. By quantifying the global urban water scarcity for the years 2016 and 2050 across four different socioeconomic and climate scenarios and investigating possible interventions, the study forecasts a significant rise in the urban population grappling with water scarcity – from 933 million, which is a third of the global urban populace in 2016, to an estimated 1.693 to 2.373 billion, accounting for a third to nearly half of the global urban population by 2050. India is expected to bear the brunt of this increase, with an anticipated surge in its water-scarce urban population by 153 to 422 million people. Additionally, the number of large cities facing water scarcity is predicted to expand from 193 to between 193 and 284, including between 10 to 20 megacities.

Denne historien er fra April 20, 2024-utgaven av BW Businessworld.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra April 20, 2024-utgaven av BW Businessworld.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BW BUSINESSWORLDSe alt
The Rise and Evolution of Coffee Culture in India
BW Businessworld

The Rise and Evolution of Coffee Culture in India

AS A BANGALORE native, South Indian filter ‘Kaapi’ has always been a significant part of our tradition.

time-read
3 mins  |
September 21, 2024
The Daily Ground Goes Desi
BW Businessworld

The Daily Ground Goes Desi

Success in Tier-2 and Tier-3 cities hinges on several key factors, with one of the most important being the ability to offer high-quality products at an accessible price point

time-read
6 mins  |
September 21, 2024
Cracking The Indian Code
BW Businessworld

Cracking The Indian Code

TARUN JAIN, CEO of Tim Hortons India believes in creating an experience at cafes by blending global quality, local flavours and affordability

time-read
3 mins  |
September 21, 2024
Making Coffee the New Chai in India
BW Businessworld

Making Coffee the New Chai in India

Affordable, great-tasting coffee made fast-abCoffee is reshaping how India drinks coffee

time-read
3 mins  |
September 21, 2024
Scripting A New Era Of Coffee In India
BW Businessworld

Scripting A New Era Of Coffee In India

From a bootstrapped startup to international expansion, NOTHING BEFORE COFFEE is brewing its way to the top by challenging the giants of the coffee industry with innovation, personalisation, and sustainability

time-read
3 mins  |
September 21, 2024
"Driven By A Younger Demographic, Coffee Culture Is On The Upswing"
BW Businessworld

"Driven By A Younger Demographic, Coffee Culture Is On The Upswing"

SUNIL D'SOUZA, Managing Director and CEO of Tata Consumer Products, discusses the company's strategic growth in India's booming coffee market, focusing on premiumisation, innovation, and expanding consumer experiences both at home and in cafés, in this exclusive conversation with BW Businessworld's Tarannum Manjul

time-read
3 mins  |
September 21, 2024
Fresh Brew, Big Ambitions
BW Businessworld

Fresh Brew, Big Ambitions

From startups to stores, Beanly's Samayesh Khanna and Rahul Jain elevate India's coffee culture by making freshly brewed coffee a daily delight

time-read
3 mins  |
September 21, 2024
"On Track To Become India's Top Café Chain"
BW Businessworld

"On Track To Become India's Top Café Chain"

In an exclusive interview, RAJAT AGRAWAL, CEO of Barista Coffee, shared insights on the company's current market position, expansion strategies, and its response to growing competition

time-read
3 mins  |
September 21, 2024
"Ensuring A Seamless Coffee Experience Outside The Cafe Is The Next Big Thing To Watch Out For"
BW Businessworld

"Ensuring A Seamless Coffee Experience Outside The Cafe Is The Next Big Thing To Watch Out For"

In an exclusive conversation with BW Businessworld's Resham Suhail, Third Wave Coffee CEO RAJAT LUTHRA and its Co-founder AYUSH BATHWAL delve on how they are navigating the competitive landscape, going beyond retail and tapping changing consumer preferences

time-read
3 mins  |
September 21, 2024
Go Glocal
BW Businessworld

Go Glocal

Crafting experiences with a glocal touch, Tata Starbucks CEO SUSHANT DASH is credited with pioneering personalised coffee culture in a tea-loving nation

time-read
3 mins  |
September 21, 2024