"Ensuring A Seamless Coffee Experience Outside The Cafe Is The Next Big Thing To Watch Out For"
BW Businessworld|September 21, 2024
In an exclusive conversation with BW Businessworld's Resham Suhail, Third Wave Coffee CEO RAJAT LUTHRA and its Co-founder AYUSH BATHWAL delve on how they are navigating the competitive landscape, going beyond retail and tapping changing consumer preferences
Resham Suhail
"Ensuring A Seamless Coffee Experience Outside The Cafe Is The Next Big Thing To Watch Out For"

What key factors are driving India’s growing coffee culture, especially among young consumers?

Rajat Luthra: India is steadily embracing the coffee café culture, with increasing global exposure driving a greater appreciation for specialty coffee and the café experience. Coffee has evolved into a lifestyle choice, with rising interest in the origins, brewing methods, and unique flavours, fuelling demand for specialty brews. The Covid-19 pandemic, while challenging for the hospitality sector, benefited specialty coffee brands. Cafés became second spaces for those working flexibly and families seeking safe, relaxed environments. This trend has continued post-pandemic, with cafés now serving as social hubs frequented by diverse groups for casual meetups, business discussions, or personal time with a book or laptop.

How do you stand out in India’s competitive coffee market?

Ayush Bathwal: Our strategy for staying ahead of the game is an optimal blend of technology & customisation. We leverage technology to get to know our consumers better.

Options such as ordering from the app or availing subscription packages for favourite orders, help us gain insights into consumer behaviours and continually feed this back into providing a more seamless coffee experience to them every day.

Denne historien er fra September 21, 2024-utgaven av BW Businessworld.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra September 21, 2024-utgaven av BW Businessworld.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BW BUSINESSWORLDSe alt
'Committed to helping India achieve carbon neutrality'
BW Businessworld

'Committed to helping India achieve carbon neutrality'

R. Purushothaman on how Danfoss India, part of Danish MNC, is supporting the nation's carbon neutrality goals with innovative products

time-read
2 mins  |
December 14, 2024
INTELLECTUAL DEPTH & ACTIONABLE INSIGHTS
BW Businessworld

INTELLECTUAL DEPTH & ACTIONABLE INSIGHTS

Anil K. Khandelwal is a transformational leader, who invites readers to rethink leadership as a journey rather than a destination. In The Gym of Leadership, he emphasises that helmsmanship is not a badge of authority but a commitment to creating a positive impact, says Srinath Sridharan

time-read
3 mins  |
December 14, 2024
AN INDUSTR BENCHMAR
BW Businessworld

AN INDUSTR BENCHMAR

The MacBook Pro M4 doesn't just set the bar for laptops-it becomes the bar. With unmatched performance, breath-taking design and incredible endurance, Apple's latest offering redefines what a laptop can achieve, says Sahil Mohan Gupta

time-read
3 mins  |
December 14, 2024
The drip of good health
BW Businessworld

The drip of good health

IV therapy seems to be a popular procedure with people in pursuit of good health and glowing skin. We spoke to medical experts about aspects to keep in mind before walking into a wellness centre to get that drip.

time-read
2 mins  |
December 14, 2024
"MACARONS FOR THE MASSES"
BW Businessworld

"MACARONS FOR THE MASSES"

CHANDNI NATH ISRANI, the driving force behind Ladurée's India expansion, redefines luxury in the F&B sector. With four flourishing Ladurée outlets established since 2021, Israni is making iconic French pastries and delicacies accessible to the Indian market. BW Businessworld sits down with the visionary entrepreneur to discuss her journey in building the luxury brand and her strategy for democratising gourmet experiences

time-read
4 mins  |
December 14, 2024
NAVIGATING THE PATH TO PROFITABILITY: A STARTUP'S BALANCING ACT
BW Businessworld

NAVIGATING THE PATH TO PROFITABILITY: A STARTUP'S BALANCING ACT

WHEN EVALUATING startup profitability, it’s crucial to break it down into two main components: unit economics and fixed costs. Unit economics refers to the profitability of delivering each singular order, which involves analysing transaction margins against costs incurred, such as delivery and payment gateway fees. This assessment helps gauge whether a business model is sustainable at a micro level.

time-read
3 mins  |
December 14, 2024
THE HOLY GRAIL OF PROFITABILITY
BW Businessworld

THE HOLY GRAIL OF PROFITABILITY

Profitability for startups is elusive, often overshadowed by growth and investor expectations. Achieving profitability requires a delicate balance between revenue generation and cost management, with factors like market dynamics and competition playing significant roles

time-read
6 mins  |
December 14, 2024
"WE ARE FOCUSED ON BUILDING A RESILIENT AND SELF-SUSTAINING SEMICONDUCTOR ECOSYSTEM"
BW Businessworld

"WE ARE FOCUSED ON BUILDING A RESILIENT AND SELF-SUSTAINING SEMICONDUCTOR ECOSYSTEM"

S.KRISHNAN, Secretary of the Ministry of Electronics and Information Technology, outlines India's ambitious plan to build a resilient and globally competitive semiconductor industry through the India Semiconductor Mission

time-read
5 mins  |
December 14, 2024
Shaping the Future of Cyber Risk Management
BW Businessworld

Shaping the Future of Cyber Risk Management

With its mission to advance cyber risk quantification through the FAIR (Factor Analysis of Information Risk) model, the institute empowers businesses to align cybersecurity with broader objectives using structured, data-driven insights. Managing Director TODD TUCKER discusses how the institute’s methodologies and community-driven approach are reshaping industry standards worldwide, including growing interest in India and Asia Pacific

time-read
2 mins  |
December 14, 2024
THE PILLAR OF A RESILIENT DIGITAL FUTURE
BW Businessworld

THE PILLAR OF A RESILIENT DIGITAL FUTURE

The rapid evolution of digital technologies has transformed the world, driving unprecedented connectivity and innovation. Yet, as the digital realm expands, so do vulnerabilities, with cyber threats emerging as critical challenges for businesses, governments and individuals

time-read
6 mins  |
December 14, 2024