This knowledge now extends outwards, into the vastness of inter-stellar space, and inwards, into the human body and the minute genes that compose it. Much of this has been translated into technology: a variety of products in every conceivable field, and an ability to cure many health afflictions. Life has generally become easier, more comfortable, and healthier.
SCIENTIFIC ADVANCES
Neuro-scientists have begun to understand the functioning of the brain, and psychologists are fathoming mind and behaviour. Data analysts mine massive data sets to use such knowledge to model and predict an individual's action (will you buy a shirt today?), or even to instigate it (what stimulus will trigger an impulse purchase?). Advertising - and displays in stores - are intended not only to create brand visibility, recall, or salience, but also to stimulate purchase.
Denne historien er fra September 09, 2023-utgaven av BW Businessworld.
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Denne historien er fra September 09, 2023-utgaven av BW Businessworld.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
A WAVE OF PARIVARTAN
KAIZAD M. BHARUCHA on HDFC Bank's flagship CSR programme Parivartan ('Change' in Hindi), and how it has made a profound impact on the lives of over 10 crore people, embodying progress and positive transformation
An Ace In All Regards
The Sonos Ace offers an interesting proposition by clubbing peak design, respectable ANC and a decent battery life
For the love of Street Food
Feel like eating something different? How about a Slow-Cooked Grilled Belgium Pork Leg? The dish is inspired by the festive streets of Italy, Germany, and Austria, where pork takes centre stage during the winter. Cooked to perfection over 24 hours, it pairs tender pork with a sweet and spicy apple purée, salsa macha, and crunchy pork floss.
India's Most Influential Marketing Leaders
The BW Top 100 Marketers 2024 sees significant representation from sectors such as FMCG, BFSI, auto and tech as the likes of healthcare register growth; women leaders account for over 27 per cent of the list
HERALDING THE ERA OF PRIVATE
Broadcom CEO & President Hock Tan asserts that the future of enterprise IT lies in private cloud solutions
Sustainable M&A Through Double Materiality
IN THE HIGH-STAKES WORLD of mergers and acquisitions (M&A), the focus has long been on traditional synergy metrics.
Lenovo's Puducherry Tryst...Now With An AI Twist
Lenovo's APAC and India leadership, including AMAR BABU, President, Lenovo APAC, AMIT LUTHRA, Managing Director, Lenovo ISG India and SUMIR BHATIA, President, Lenovo ISG Group - APAC, spoke with BW Businessworld's Rohit Chintapali on the company's new manufacturing capabilities based out of Puducherry facility that will now involve AI servers and high-end GPU units.Excerpts
40 Under 40 - Making A Mark
Hive Minds partners with clients across various sectors to deliver strategies focused on growth, creativity and client satisfaction
40 Under 40 - Leading The Charge
Visaka's Vamsi Krishna Gaddam advocates for ecoconscious business practices, driving innovations in building materials, electric mobility, solar energy and more
40 Under 40 - Judicial Efficiency
Adalat AI leverages tech to minimise case backlogs and enhance judicial efficiency, with ambitious plans for expansion across additional courts in India
