Leading GenZinto 21st Century
BW Businessworld|September 21, 2024
IN A SLEEK OFFICE TOWER Somewhere in corporate India, the morning begins with a flurry of emails, Zoom meetings, and an evergrowing to-do list.
Srinath Sridharan & Steve Correa
Leading GenZinto 21st Century

Amidst the bustle, a young executive – probably sipping on a cold brew— breezes into the workspace, headphones in, with an air of casual confidence. This young professional belongs to Generation Z, the cohort slowly stepping into the heart of India’s corporate engine. And here we stand, tasked with the responsibility of leading them and having them lead into the 21st Century workplace – a task that promises to be as thrilling as it is challenging.

Generation Z at the Workplace

Generation Z, born between the mid-1990s and early 2010s, grew up with smartphones, social media, and the internet. They are comfortable with technology and prefer digital communication, making them adept at multitasking across various platforms. Their digital fluency enables them to quickly adapt to new tools and software, an asset in today’s tech-driven workplaces.

However, reducing them to mere tech enthusiasts would be a grave miscalculation. This generation is ambitious, globally minded, and aware of the world’s challenges – climate change, social inequality, and economic volatility. They seek meaningful work that aligns with their values, often preferring companies that demonstrate a commitment to social responsibility, sustainability, and ethical practices. Gen Z is motivated by a purpose and wants to contribute to positive change.

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