MARKETING MUST focus back on ideas that move businesses. Younger talent is taking this a notch further while also injecting benchmarks around performance, personalisation and creating experiences at scale and making the marketing rupee work harder. BW Marketing World focuses on these upcoming marketers whose strategic and creative acumen is making a difference in the BW Marketing 30 under 30 Awards 2023. On the back of a jury-led process, the award winners were announced in a ceremony on November 30, 2023, in New Delhi. The inaugural edition of the BW Marketing 30 under 30 2023 Awards received 210 entries.
Of these, 80 were shortlisted in the first screening and 54 entrants were presented to the jury members. Following these deliberations, the jury decided on 30 marketers whose work made a difference to their organisations, in the last year. Amit Tiwari, Global Head of Marketing Demand Centre, Tata Consultancy Services led the deliberations as Jury Chair. The jury panel comprised Madhu S. Dutta, Head of Marketing & GM - Brand, Media & Digital Social, Raymond; Nitin Sethi, Chief Digital Officer of Consumer Businesses, Adani Group; Revathi Raghunath, CMO, Randstad India; Sapna Arora, Chief Client Officer, Dentsu; Shivam Ranjan, Head of Marketing - Asia Pacific, Motorola Solutions; Sumeet Pahwa, Head - Brand, Social & Media, Tata Tele Business Services, Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld and Founder, exchange4media and Noor Fathima Warsia, Group Editorial Director, BW Businessworld.
INFUSING TECH MARKETING WITH GEN ZAPPEAL
Abhishe Kumar, Head of Marketing, CEO's Office, 4700BC Age:27
4700 BC's Abhishek Kumar advocates merging tech with Gen Z preferences for transformative experiences
Denne historien er fra January 13, 2024-utgaven av BW Businessworld.
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Denne historien er fra January 13, 2024-utgaven av BW Businessworld.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
'Committed to helping India achieve carbon neutrality'
R. Purushothaman on how Danfoss India, part of Danish MNC, is supporting the nation's carbon neutrality goals with innovative products
INTELLECTUAL DEPTH & ACTIONABLE INSIGHTS
Anil K. Khandelwal is a transformational leader, who invites readers to rethink leadership as a journey rather than a destination. In The Gym of Leadership, he emphasises that helmsmanship is not a badge of authority but a commitment to creating a positive impact, says Srinath Sridharan
AN INDUSTR BENCHMAR
The MacBook Pro M4 doesn't just set the bar for laptops-it becomes the bar. With unmatched performance, breath-taking design and incredible endurance, Apple's latest offering redefines what a laptop can achieve, says Sahil Mohan Gupta
The drip of good health
IV therapy seems to be a popular procedure with people in pursuit of good health and glowing skin. We spoke to medical experts about aspects to keep in mind before walking into a wellness centre to get that drip.
"MACARONS FOR THE MASSES"
CHANDNI NATH ISRANI, the driving force behind Ladurée's India expansion, redefines luxury in the F&B sector. With four flourishing Ladurée outlets established since 2021, Israni is making iconic French pastries and delicacies accessible to the Indian market. BW Businessworld sits down with the visionary entrepreneur to discuss her journey in building the luxury brand and her strategy for democratising gourmet experiences
NAVIGATING THE PATH TO PROFITABILITY: A STARTUP'S BALANCING ACT
WHEN EVALUATING startup profitability, it’s crucial to break it down into two main components: unit economics and fixed costs. Unit economics refers to the profitability of delivering each singular order, which involves analysing transaction margins against costs incurred, such as delivery and payment gateway fees. This assessment helps gauge whether a business model is sustainable at a micro level.
THE HOLY GRAIL OF PROFITABILITY
Profitability for startups is elusive, often overshadowed by growth and investor expectations. Achieving profitability requires a delicate balance between revenue generation and cost management, with factors like market dynamics and competition playing significant roles
"WE ARE FOCUSED ON BUILDING A RESILIENT AND SELF-SUSTAINING SEMICONDUCTOR ECOSYSTEM"
S.KRISHNAN, Secretary of the Ministry of Electronics and Information Technology, outlines India's ambitious plan to build a resilient and globally competitive semiconductor industry through the India Semiconductor Mission
Shaping the Future of Cyber Risk Management
With its mission to advance cyber risk quantification through the FAIR (Factor Analysis of Information Risk) model, the institute empowers businesses to align cybersecurity with broader objectives using structured, data-driven insights. Managing Director TODD TUCKER discusses how the institute’s methodologies and community-driven approach are reshaping industry standards worldwide, including growing interest in India and Asia Pacific
THE PILLAR OF A RESILIENT DIGITAL FUTURE
The rapid evolution of digital technologies has transformed the world, driving unprecedented connectivity and innovation. Yet, as the digital realm expands, so do vulnerabilities, with cyber threats emerging as critical challenges for businesses, governments and individuals
