What strategies led to the company’s success amid industry changes?
Sundar Swamy: We’re celebrating our 50th anniversary, having begun our journey in 1973. It’s been an incredible journey marked by substantial growth and diversification. We’ve evolved into a multidisciplinary organisation with robust subsidiaries. Our services span data analytics, market research and integrated marketing solutions. Over these 50 years, we’ve expanded our presence across all major sectors in India and established subsidiaries in the UAE and Bangladesh. This growth has outlined our competitive edge in preparation for our IPO.
Our confidence stems from our belief that we are well-equipped and poised for the next 50 years of growth. We’re geared up with both financial resources and strategic plans to navigate this new journey.
Shekar Swamy: In our journey, we’ve engaged with over 4,000 clients. In fiscal year 2023 alone, we worked with 400 clients. We’ve navigated every category of business, building a profound understanding of the Indian market, client dynamics and the intricacies of the marketing service industry. This statement isn’t a boast; it’s a matter-of-fact acknowledgment of our extensive experience and knowledge.
Can you provide a detailed overview of the innovative initiatives RK Swamy is undertaking?
Shekar Swamy: Our new initiatives focus on two key aspects. First, we aim to undertake a comprehensive build of an auto marketing platform. This move is grounded in the recognition of its significant role in the country’s economic activity, constituting 8 to 12 per cent of Gross Domestic Product (GDP) globally, particularly in the realms of transportation and energy.
Denne historien er fra January 13, 2024-utgaven av BW Businessworld.
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Denne historien er fra January 13, 2024-utgaven av BW Businessworld.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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THE Hon'ble Finance Minister made history in July 2024 by presenting her seventh budget, surpassing the record previously held by Morarji Desai. Beyond this historic milestone, the budget stood out for its trans-formative measures aimed at fostering India's entrepreneurial ecosystem.
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A LEGAL DOCUMENT, even if it sets down the constitution of a country, is at the end of the day, just that – a document.
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JASMINE SHAH, then vice-chairman of the Delhi government think-tank, the Dialogue and Development Commission, conceived the idea of writing a book about the Delhi Model of governance while Aam Admi Party (AAP) convenor and Delhi's former chief minister Arvind Kejriwal and his former deputy chief minister Manish Sisodia were both at Tihar Jail for the alleged liquor scam in the state. By the time The Delhi Model – A Bold Road Map to Building a Developed India was released, campaigning for the Delhi legislative assembly elections were in full swing. The AAP leader though, stole some time out to discuss the book with BW Businessworld 's Madhumita Chakraborty. Excerpts:
