BORN out of the vision of four school friends to offer high-quality and affordable coffee experience, Nothing Before Coffee (NBC) identified a gap in the market in Jaipur for a mass-premium brand that combined quick service with authentic brewed coffee. Today, NBC boasts over 65 outlets across India, supported by a successful franchise model and even making international inroads with its first store opening in Portugal. NBC’s Co-founder Anand Jain believes that urbanisation and lifestyle changes have transformed coffee shops into trendy spaces for work and socialisation. “As global exposure increases, so does the interest in diverse coffee experiences. Additionally, coffee is perceived as a healthier alternative to sugary drinks, while social media has played a crucial role in elevating the beverage’s status,” he adds.
Adapting to a Dynamic Market
NBC capitalised on trends such as premiumisation and handcrafted coffee options which has aided it to challenge heavyweights such as Cafe Coffee Day and Barista. NBC differentiates itself with unique coffee experiences that appeal to the younger, trend-conscious consumer. Through its modern cafe designs and a strong social media strategy, NBC has a built a personal connection with its customers. NBC’s growth has been driven by more than just a trendy cafe design. Jain emphasises that the success lies in maintaining a strong and innovative product offering as well as maintaining strong relationship with both customers and franchise partners. It plans to open 80 more stores by 2025. On the international front, it plans to open 100 outlets across Europe.
Denne historien er fra September 21, 2024-utgaven av BW Businessworld.
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Denne historien er fra September 21, 2024-utgaven av BW Businessworld.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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SHAPING INDIA'S ENTREPRENEURIAL LANDSCAPE: KEY INITIATIVES AND CHALLENGES AHEAD
THE Hon'ble Finance Minister made history in July 2024 by presenting her seventh budget, surpassing the record previously held by Morarji Desai. Beyond this historic milestone, the budget stood out for its trans-formative measures aimed at fostering India's entrepreneurial ecosystem.
BUDGETING IN UNCERTAIN TIMES
AFTER last year's parliamentary elections, the Budget for FY2026 was presented in July 2024, which provided a glimpse of the government's priorities. In a few weeks, the government of India (GoI) will table the Union Budget for FY2026, which is expected to expand on these plans, and provide the new medium-term fiscal path as well.
A VISION FOR 'VIKSIT BHARAT'
INDIA stands at the threshold of a transformative journey toward 'Viksit Bharat' by 2047.
Constitutional Musings
A LEGAL DOCUMENT, even if it sets down the constitution of a country, is at the end of the day, just that – a document.
Turning Stress into Strength: A Path to Purposeful Living
Khera on transforming stress into strength, fostering resilience, purpose for meaningful living, and other insights from his new book Live While You're Alive
BUDGETING FOR BETTER FUTURE
AFFORDABILITY challenges persist for homebuyers; tweaking tax relief on home loans and capital gains in the Union Budget could significantly improve housing accessibility.
"NORTH AMERICA IS OUR LARGEST MARKET
Sona Comstar fully supports the government's vision for localisation and self-reliance in manufacturing under the PLI scheme, asserts SUNJAY KAPUR, Chairman, Sona Comstar & Deputy Chairman, CII Northern Region, during a chat with ASHISH SINHA. Excerpts from the interview
MAHAKUMBH 2025
NOTWITHSTANDING the never ending debate about the beginning of the festival - year and founder - and the dates when it is to be held, there's general agreement that it was started by the 8th Century vedic scholar, philosopher, saint and teacher of Advaita Vedanta Adi Shankara Acharya and that the 12 yearly celebration dates are synchronised with every completed revolution of the planet Jupiter (Brahaspati); also that the venue is mostly in the river bank towns of Prayagraj (Allahabad) at the confluence of Ganga, Yamuna and the mythical invisible Saraswati, Haridwar (Ganga), Nasik (Godavari) and Ujjain (Shipra).
CATALYSING INDIA'S DIGITAL-FIRST ECONOMY: THE SMART WEARABLES PERSPECTIVE
INDIA'S electronics industry is set to play a key role in the nation's economic growth with domestic production expected to reach $300 billion by 2026.
"THE DELHI MODEL OFFERS THE SUREST ROAD MAP TO BUILDING A DEVELOPED INDIA"
JASMINE SHAH, then vice-chairman of the Delhi government think-tank, the Dialogue and Development Commission, conceived the idea of writing a book about the Delhi Model of governance while Aam Admi Party (AAP) convenor and Delhi's former chief minister Arvind Kejriwal and his former deputy chief minister Manish Sisodia were both at Tihar Jail for the alleged liquor scam in the state. By the time The Delhi Model – A Bold Road Map to Building a Developed India was released, campaigning for the Delhi legislative assembly elections were in full swing. The AAP leader though, stole some time out to discuss the book with BW Businessworld 's Madhumita Chakraborty. Excerpts:
