THE ENDURING ALLURE OF CINEMAS
BW Businessworld|October 07, 2023
AJAY BIJLI, Chairman and MD, PVR Cinemas, in an exclusive chat with BW Businessworld, talks about the revival of cinemagoing in India, strategies driving PVR's success in an era of digital streaming dominance, innovative enhancements to the movie-watching experience, the dynamics of urban and rural audiences, industry challenges, and the exciting expansion plans for PVR both at home and abroad. Excerpts 
Ruhail Amin
THE ENDURING ALLURE OF CINEMAS

We have witnessed a phenomenal resurgence in people going back to cinemas. What do you think explains this trend? 

Well, you know, as Aristotle said, man is a social animal. Everybody’s desire to go out, in fact, in my view, has only increased after the pandemic, because during the pandemic, people were forced to remain inside, and it was not by choice.

There was 18 months of closure. You can’t write off a strong activity like cinema-going, which has been around for hundreds of years, by just 18 months of closure. Definitely, habits did change, and people did not have any choice, because when you don’t have a choice, then you do consume content at home. Where else are you going to go? But I think when you do have a choice, then you like to consume content where you’re meant to consume it.

People’s desire to go out and watch movies is something which cannot be replaced by anything happening at home. And I have nothing against OTT, that’s a different form of entertainment. OTT is just another avatar of home entertainment. So home entertainment used to be with TV, then colour TV, then satellite TV, VHS, DVD, LD, and OTT. It has always been in existence, home entertainment. So I think that’s why people are going out and watching movies.

How have you innovated in order to enhance the cinema-going experience?

Denne historien er fra October 07, 2023-utgaven av BW Businessworld.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra October 07, 2023-utgaven av BW Businessworld.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BW BUSINESSWORLDSe alt
A WAVE OF PARIVARTAN
BW Businessworld

A WAVE OF PARIVARTAN

KAIZAD M. BHARUCHA on HDFC Bank's flagship CSR programme Parivartan ('Change' in Hindi), and how it has made a profound impact on the lives of over 10 crore people, embodying progress and positive transformation

time-read
2 mins  |
October 05, 2024
An Ace In All Regards
BW Businessworld

An Ace In All Regards

The Sonos Ace offers an interesting proposition by clubbing peak design, respectable ANC and a decent battery life

time-read
4 mins  |
October 05, 2024
For the love of Street Food
BW Businessworld

For the love of Street Food

Feel like eating something different? How about a Slow-Cooked Grilled Belgium Pork Leg? The dish is inspired by the festive streets of Italy, Germany, and Austria, where pork takes centre stage during the winter. Cooked to perfection over 24 hours, it pairs tender pork with a sweet and spicy apple purée, salsa macha, and crunchy pork floss.

time-read
1 min  |
October 05, 2024
India's Most Influential Marketing Leaders
BW Businessworld

India's Most Influential Marketing Leaders

The BW Top 100 Marketers 2024 sees significant representation from sectors such as FMCG, BFSI, auto and tech as the likes of healthcare register growth; women leaders account for over 27 per cent of the list

time-read
6 mins  |
October 05, 2024
HERALDING THE ERA OF PRIVATE
BW Businessworld

HERALDING THE ERA OF PRIVATE

Broadcom CEO & President Hock Tan asserts that the future of enterprise IT lies in private cloud solutions

time-read
3 mins  |
October 05, 2024
Sustainable M&A Through Double Materiality
BW Businessworld

Sustainable M&A Through Double Materiality

IN THE HIGH-STAKES WORLD of mergers and acquisitions (M&A), the focus has long been on traditional synergy metrics.

time-read
6 mins  |
October 05, 2024
Lenovo's Puducherry Tryst...Now With An AI Twist
BW Businessworld

Lenovo's Puducherry Tryst...Now With An AI Twist

Lenovo's APAC and India leadership, including AMAR BABU, President, Lenovo APAC, AMIT LUTHRA, Managing Director, Lenovo ISG India and SUMIR BHATIA, President, Lenovo ISG Group - APAC, spoke with BW Businessworld's Rohit Chintapali on the company's new manufacturing capabilities based out of Puducherry facility that will now involve AI servers and high-end GPU units.Excerpts

time-read
3 mins  |
October 05, 2024
40 Under 40 - Making A Mark
BW Businessworld

40 Under 40 - Making A Mark

Hive Minds partners with clients across various sectors to deliver strategies focused on growth, creativity and client satisfaction

time-read
2 mins  |
October 05, 2024
40 Under 40 - Leading The Charge
BW Businessworld

40 Under 40 - Leading The Charge

Visaka's Vamsi Krishna Gaddam advocates for ecoconscious business practices, driving innovations in building materials, electric mobility, solar energy and more

time-read
2 mins  |
October 05, 2024
40 Under 40 - Judicial Efficiency
BW Businessworld

40 Under 40 - Judicial Efficiency

Adalat AI leverages tech to minimise case backlogs and enhance judicial efficiency, with ambitious plans for expansion across additional courts in India

time-read
2 mins  |
October 05, 2024