This modern phenomenon, celebrated for its flexibility and autonomy, also presents a complex tapestry of uncertainties and vulnerabilities. In no place is this transformation more pronounced than in India, where millions of gig workers are poised to wield considerable influence over the evolving economic landscape. As we probe the intricacies of the gig economy, a nuanced narrative emerges – one that illuminates both the prospects for empowerment and the pressing need for comprehensive policies to ensure the security and well-being of its participants.
Dual Nature of the Gig Economy: The gig economy’s advent heralds a profound shift in the structure of modern labour. Disrupting age-old conventions, this novel economic paradigm intertwines flexibility, autonomy, and an ever-evolving range of tasks – a siren call for a generation disillusioned with conventional employment’s constraints. The allure of boundless freedom conceals, however, the precarious existence lurking beneath. India, the epicentre of the gig economy’s ascent, grapples with a two-fold challenge: seizing the remarkable opportunities it presents and fashioning safeguards to shelter worker rights and economic equilibrium.
Denne historien er fra October 07, 2023-utgaven av BW Businessworld.
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Denne historien er fra October 07, 2023-utgaven av BW Businessworld.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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The Rise and Evolution of Coffee Culture in India
AS A BANGALORE native, South Indian filter ‘Kaapi’ has always been a significant part of our tradition.
The Daily Ground Goes Desi
Success in Tier-2 and Tier-3 cities hinges on several key factors, with one of the most important being the ability to offer high-quality products at an accessible price point
Cracking The Indian Code
TARUN JAIN, CEO of Tim Hortons India believes in creating an experience at cafes by blending global quality, local flavours and affordability
Making Coffee the New Chai in India
Affordable, great-tasting coffee made fast-abCoffee is reshaping how India drinks coffee
Scripting A New Era Of Coffee In India
From a bootstrapped startup to international expansion, NOTHING BEFORE COFFEE is brewing its way to the top by challenging the giants of the coffee industry with innovation, personalisation, and sustainability
"Driven By A Younger Demographic, Coffee Culture Is On The Upswing"
SUNIL D'SOUZA, Managing Director and CEO of Tata Consumer Products, discusses the company's strategic growth in India's booming coffee market, focusing on premiumisation, innovation, and expanding consumer experiences both at home and in cafés, in this exclusive conversation with BW Businessworld's Tarannum Manjul
Fresh Brew, Big Ambitions
From startups to stores, Beanly's Samayesh Khanna and Rahul Jain elevate India's coffee culture by making freshly brewed coffee a daily delight
"On Track To Become India's Top Café Chain"
In an exclusive interview, RAJAT AGRAWAL, CEO of Barista Coffee, shared insights on the company's current market position, expansion strategies, and its response to growing competition
"Ensuring A Seamless Coffee Experience Outside The Cafe Is The Next Big Thing To Watch Out For"
In an exclusive conversation with BW Businessworld's Resham Suhail, Third Wave Coffee CEO RAJAT LUTHRA and its Co-founder AYUSH BATHWAL delve on how they are navigating the competitive landscape, going beyond retail and tapping changing consumer preferences
Go Glocal
Crafting experiences with a glocal touch, Tata Starbucks CEO SUSHANT DASH is credited with pioneering personalised coffee culture in a tea-loving nation