ZIGLY'S DRIVE FROM DISARRAY TO ORGANISED PET CARE

During a conversation with BW Business world, PANKAJ PODDAR, Group CEO of Zigly's parent company, Cosmo First, delves into the industry's increasing allure to international investors, shedding light on the startup's contribution to this trend

- Ojasvi Nath

With a substantial investment of Rs 50 crore already allocated, with Rs 25 crore designated for assets and operational expenses, Zigly is poised for significant growth. The brand’s ambitious plans include injecting an additional Rs 100 crore this year, with a determined goal of achieving break-even by 2025, emphasising its steadfast commitment to expansion and long-term sustainability.

In an exclusive interview, Pankaj Poddar, Group CEO of Cosmo First – Zigly’s parent company, divulges the brand’s strategic approach to targeting Tier-II markets, its proactive measures in organising the sector, and provides insights into investor sentiments regarding the industry’s prospects. Excerpts:

Zigly’s expansive strategy focuses on Tier-II markets. What drives pet care brand expansion, and how is Zigly building a nationwide experiential pet care ecosystem?

The pet care industry is evolving into an emotional business, emphasising experiences over products. With rising pet adoption rates, brands must guide pet parents, offering comprehensive solutions to ensure pet comfort and safety. In India, where word-of-mouth is key, creating memorable experiences is crucial.

Zigly addresses the unorganised market by offering a comprehensive pet care ecosystem, including veterinary services, grooming, training, and products. Unique house brands like Zigly Lifestyle and Furpro enhance the 360-degree experience. Zigly plans to expand nationwide, providing both online and offline access to its ecosystem.