Ravi Lalwani: What festive offers have been introduced by AU SFB recently? Have these offers been successful in achieving their targets?
Uttam Tibrewal: AU Small Finance Bank (AU SFB) has recently launched its biggest shopping festival of the year, ‘AU Heart To Cart,’ which runs from October 3rd to November 3rd, 2024. This month-long campaign is designed to provide our customers with an exciting and rewarding shopping experience, offering exclusive deals across a wide range of banking services and shopping categories. The festival features an array of benefits, including discounts, gift vouchers, and assured rewards on credit and debit cards, as well as special benefits on accounts, lockers, and fixed deposits. Additionally, our business customers can enjoy exclusive benefits worth over `2000 through digital activations.
We are encouraged by the initial response, which indicates a significant uptake in categories such as electronics, travel, and dining. These positive trends suggest that we are on track to achieving our campaign goals, demonstrating the success of ‘AU Heart To Cart’ in delivering value to our customers.
Denne historien er fra November 2024-utgaven av Banking Frontiers.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra November 2024-utgaven av Banking Frontiers.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Key Russian central bank official leaves
The First Deputy Governor of Bank of Russia Olga Skorobogatova is leaving the central bank in early December.
Better prospects for Swiss banking in 2024, says new study
The year could see revitalization of the banking to some extent, finds the study by Swiss Bankers Association:
Ease of use, personalization & consistent engagement promotes digital loyalty
Murari Lal, Head - Digital Initiatives, Shivalik Small Finance Bank, delves into platforms, loyalty and Al:
From Feet on Street to Fingers on Screen
Nippon India Mutual Fund is driving into newer customer segments by leveraging voice and vernacular as the drivers, reveals the company's Chief Digital Officer Arpanarghya Saha:
Digitization embraces the senior citizens
Among other projects, Shriram Capital completely transformed the 2-wheeler loan origination system, reveals the company's Chief Digital Officer Ajay Thomas:
Making of the most connected bank in Bangladesh
A stream of digital initiatives is transforming Mutual Trust Bank and its customer engagement, reveals Khalid Hossin, who heads the bank's digital banking division:
Digital embraces Archaeological Tourism
Chief Digital Officers are leading tremendous transformation initiatives. Five CDOs reveal their fascinating journey and their ambitious goals:
Tech will bridge Advisory and Education
Venkatesh Naidu, CEO, Bajaj Capital Insurance Broking:
AI bridges Protection and Prevention
Gyanendra Singh, Chief Technology Officer, Aviva India:
Bridging Products & Distribution for Rural Markets
Vikas Mittal, Deputy CEO, and Amit Thapliyal, Chief Technology Officer, Magma HDI General Insurance:
