Expanding Franchisees, Adopting CRM
Banking Frontiers|June 2023
Anil Gaggar, MD & CEO at Progressive Share Brokers, shares key business and technology initiatives of the company
Expanding Franchisees, Adopting CRM

Manoj Agrawal: Briefly describe your customer segments. What marketing activities are most effective for attracting new customers?

Anil Gaggar: We have a blend of retail as well as HNI clients. These have been our assets since many years now.

For new customers, word-of-mouth marketing and digital flashes is how we try to capture the new forum. We are actively present on all major social media platforms (Facebook/Twitter/LinkedIn) which are the immediate attention seekers of the new-age investors.

What is your geographic reach and your expansion plans?

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Denne historien er fra June 2023-utgaven av Banking Frontiers.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

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