Vivid Money is becoming the neobank of Europe
Banking Frontiers|January 2023
The neobank claims it is not reinventing the wheel. Rather it adds uniqueness to existing bank offerings:
Vivid Money is becoming the neobank of Europe

Neobank Vivid Money states on its website, 'We combine the worlds of banking and investing in one single mobile app and believe dealing with finances should be easy and accessible for everyone. We are on the way to making it real for everyone in Europe'.

In Germany, Vivid Money is called a smartphone bank. Founded in 2019 by former employees of Tinkoff Bank of Russia, Alexander Emeshev and Artem Yamanov, the neobank has innovative offers like a cashback program and commission-free investing in shares, ETFs and cryptocurrencies. Designed as a competitor for established neobanks like N26 and Revolut, Vivid Money is now available in France, Spain and Italy besides Germany. It has more than 100,000 customers.

2 DISTINCT ACCOUNTS

A Vivid Money customer has an option of 2 accounts a free account, called Vivid Standard, and a fee-based account, called Vivid Prime. A customer of the latter has to pay 9.9 euros per month as a fee. Both the accounts offer a free metal card and a customer can create up to 15 sub-accounts, which the neobank calls 'Pockets' with separate IBANS free of charge, using the Vivid app. In both accounts, customers can receive cashback on daily purchases or from certain providers (the bank describes this as 'super deals'). Vivid Prime has more features that are geared more towards power users.

UNIQUE CASH BACK

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