Silicon Valley Doesn’t Want To Share

Customers expect their products to work well together. They often don’t

- Joshua Brustein

Driving to work each morning, Amazon Senior Vice President David Limp asks Amazon Alexa to play Amazon Music in his Mini Cooper, a car manufactured by an automaker that has a partnership with Amazon.com Inc. At the office, he takes notes in meetings on his Amazon Kindle Scribe. He listens to the Amazon-exclusive podcast SmartLess on his way home. There, an Amazon Echo Show in the kitchen displays photos of his kids that he stores in Amazon Prime’s cloud. When Limp goes biking, he wears his Amazon smart glasses, the Echo Frames. The star of his family’s movie nights is their Amazon Fire TV.

Limp detailed his loyal routine at Amazon’s biggest product debut of the year, broadcast online on Sept. 28, showing off how a gaggle of next-generation Amazon products—voice-activated Echo speakers, Halo sleep trackers, and Ring home security cameras—fit seamlessly into a modern lifestyle. “There’s a paradigm shift happening in consumer electronics,” he said. “Technology needs to be personalized and intuitive, enough to adapt to you and your environment, not the other way around.”