BRIDGING THE GAP IN KIDS FASHION

Swati Saraf says that Les Petits was launched in 2011 with the aim to bring trending global kids’ fashion to the country. The luxury fashion boutique for newborns to 12 year olds offers premium fashion apparel, accessories, and furniture from leading international brands under a single roof. Over the years in the industry, we have presence in prime locations of Palladium Mumbai, DLF Emporio and DLF Avenue Saket in Delhi. And recently, we launched our fourth store in Banjara Hills, Hyderabad,” Saraf, who is the President of Les Petits, informs Images Business of Fashion. Edited excerpts

How did you come up with the idea of Les Petits?

Les Petits was incepted in the year 2011 following one of my international trips where I saw the struggles of the parents in finding the luxury product for their kids. Looking at their crisis, I soon realized that there was a dearth of the luxury kidswear market even in India. To bridge the gap, Les Petits was born with the aim to bring trending global kids' fashion to the country. Since then, we have been offering premium fashion apparel, accessories, and furniture from leading international brands such as Versace, Moschino, Dolce & Gabbana, Fendi, and many others, under a single roof. Over the years in the industry, we have presence in prime locations of Palladium Mumbai, DLF Emporio and DLF Avenue Saket in Delhi. And recently, we launched our fourth store in Banjara Hills, Hyderabad. For expanding the offering throughout the country, our website was launched as well to cater to customers living beyond the realm of metro cities. Given to our resolve of giving the best to the customers, we have more than 24 brands and at the same time have exclusive rights to sell kids' collection of 7 brands.

What is the business what are the products offered by Les Petits?