Please tell us about your brand's journey and how you are positioned?
Forever New is a leading womenswear fashion brand headquartered in Melbourne, Australia with presence in ANZ region, North America, South Africa, the Middle East, United Kingdom, India and South-East Asia. In India, it is positioned as a bridge to luxury brand. It is one of the most desirable womenswear brands in India. It is admired for its impeccable quality and in-trend styling as well as classic looks and is now a ₹225 crore plus brand. The brand is present in over 34 cities across 40 EBO's and 50 shop in shops such as Shoppers' Stop and Kapsons and available online on its own ecommerce platform as well third party marketplaces such as Myntra, Nykaa and Ajio. It will soon be available at Lifestyle International stores as well. Forever New is amongst the top 3 performing vanilla brands in most leading malls across segments in the fashion space.
You recently collaborated with an omnichannel platform, Unicommerce. How do you see technology benefiting both your brand and customers in the long run?
We have made omnichannel capabilities a top priority in order to provide excellent customer delight. Our organisation has been concentrating on this sector for some years and has a long-standing relationship with our technology partners. The technology has helped us strengthen our operations in India and improve the shopping experience for our customers, who appreciate discovering new collections through various sales channels. We are convinced that we were able to provide our consumers with an amazing shopping experience. Thanks to our omni-enabled tech stack.
Discuss your retail strategy in Tier 2 and Tier 3 towns.
Denne historien er fra June 2023-utgaven av Business Of Fashion.
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Denne historien er fra June 2023-utgaven av Business Of Fashion.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Alia Bhatt's Ed-a-Mamma expands offline with first store at Jio World Drive, Mumbai
Ed-a-Mamma, Ed the eco-conscious clothing brand founded by Alia Bhatt, has launched its first standalone store at Jio World Drive in Mumbai. The brand specialises in sustainable kids and maternity wear, aiming to promote responsible fashion choices among families.
Foot Locker comes to India with Metro Brands Ltd, launches first store at Select City Walk
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Cantabil expands nationwide with 13 new stores
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IFF Sustainability Conclave: Rishi Suri on How LYCRAⓇ XTRA LIFE™ Improves Garment Lifespan
In a presentation by Rishi Suri, Business Development Director (South Asia), The LYCRA Company, the audience was treated to insights on 'Embracing Durability with LYCRA® XTRALIFE. The presentation highlighted innovations contributing to sustainable fashion practices... In a presentation by Rishi Suri, Business Development Director (South Asia), The LYCRA Company, the audience was treated to insights on 'Embracing Durability with LYCRA® XTRALIFE. The presentation highlighted innovations contributing to sustainable fashion practices...
Duke Fashions (India) Ltd.
Founded in 1966 by Komal Kumar Jain, Duke Fashions has established itself as a pioneering brand in the Indian apparel and footwear industry.
THE INDIAN DENIM MARKET IN 2024: An Analytical Overview
The Indian denim market is poised for significant growth, with a projected compound annual growth rate (CAGR) of 15% from FY2023 to FY2028. By FY2028, the market size is expected to reach USD 7.82 billion...
Orry x Flying Machine capsule collection launches in Bengaluru
Apparel brand Flying Machine has launched its limited-edition Orry x Flying Machine capsule collection in Bengaluru after a successful debut in Delhi.
