Increasing the lifespan of a garment by just 9 months by making it durable can reduce carbon, waste, and water consumption by 20% to 30%
-Rishi Suri, Business Development Director (South Asia), The LYCRA Company
In an era where sustainability is no longer a choice but a necessity, the India Fashion Forum (IFF) Innovators Club is at the forefront of driving responsible fashion creation.
This industry-wide collaboration reflects a dedicated platform aimed at fostering sustainable innovation concepts while engaging stakeholders across the entire fashion value chain from fibre to retail. The recent Fashion Sustainability Conclave, held on October 3, 2024, at the ITC Maratha in Mumbai, proved to be a pivotal event in the ongoing dialogue about responsible fashion.
At the conclave, Rishi Suri, Business Development Director (South Asia) The LYCRA Company, delivered an insightful presentation on 'Embracing Durability through LYCRA® XTRALIFE'. This presentation underscored the growing importance of sustainability and durability in the fashion industry.
Suri opened by highlighting the growing global urgency around sustainability, reinforcing that it has become a front-and-centre priority in every aspect of life - from the way we eat and travel to how we shop.
He stressed on the fact that consumers and other stakeholders have started to focus beyond fashion trends, and the real trend today is responsible fashion, especially garments that last longer and are more durable. He backed this claim by presenting data from surveys, showing:
• 65% of consumers prefer purchasing high-quality, durable items
• 57% are open to repairing fashion items .71% expect their clothes to last longer
Denne historien er fra November 2024-utgaven av Business Of Fashion.
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Denne historien er fra November 2024-utgaven av Business Of Fashion.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Alia Bhatt's Ed-a-Mamma expands offline with first store at Jio World Drive, Mumbai
Ed-a-Mamma, Ed the eco-conscious clothing brand founded by Alia Bhatt, has launched its first standalone store at Jio World Drive in Mumbai. The brand specialises in sustainable kids and maternity wear, aiming to promote responsible fashion choices among families.
Foot Locker comes to India with Metro Brands Ltd, launches first store at Select City Walk
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Honasa Consumer Ltd. names Dr.Kaustav Guha as Vice President of R&D
Hana onasa Consumer Limited has Lannounced the appointment of Dr. Kaustav Guha as Vice President of Research & Development. In this role, Dr. Guha will enhance the company's R&D capabilities and drive product innovation across Honasa's portfolio, which includes brands like Mamaearth, The Derma Co., Aqualogica, Bblunt, and Dr. Sheth's.
TechnoSport expands retail footprint with largest store in Tiruppur
Active sportswear manufacturer, TechnoSport launched its largest retail store in Tiruppur, marking a step forward in its expansion strategy across India. This store, spanning 1,500 square feet, aims to meet the rising demand in Tiruppur and surrounding areas.
Cantabil expands nationwide with 13 new stores
Cantabil antabil Retail India Ltd. has announced the opening of 13 new stores in October, increasing its store count to 569 across India. This expansion adds locations in cities such as Zirakpur, Dehradun, Pilibhit, Pune, Jaipur, Jodhpur, Lucknow, Prayagraj, Vadodara, Aurangabad, and Sagar.
IFF Sustainability Conclave: Rishi Suri on How LYCRAⓇ XTRA LIFE™ Improves Garment Lifespan
In a presentation by Rishi Suri, Business Development Director (South Asia), The LYCRA Company, the audience was treated to insights on 'Embracing Durability with LYCRA® XTRALIFE. The presentation highlighted innovations contributing to sustainable fashion practices... In a presentation by Rishi Suri, Business Development Director (South Asia), The LYCRA Company, the audience was treated to insights on 'Embracing Durability with LYCRA® XTRALIFE. The presentation highlighted innovations contributing to sustainable fashion practices...
Duke Fashions (India) Ltd.
Founded in 1966 by Komal Kumar Jain, Duke Fashions has established itself as a pioneering brand in the Indian apparel and footwear industry.
THE INDIAN DENIM MARKET IN 2024: An Analytical Overview
The Indian denim market is poised for significant growth, with a projected compound annual growth rate (CAGR) of 15% from FY2023 to FY2028. By FY2028, the market size is expected to reach USD 7.82 billion...
Orry x Flying Machine capsule collection launches in Bengaluru
Apparel brand Flying Machine has launched its limited-edition Orry x Flying Machine capsule collection in Bengaluru after a successful debut in Delhi.
