Launched in 1989 by Kewal Kiran Clothing Limited, KILLER’s journey began with high-quality jeans, which has over the years evolved into a comprehensive range of men’s ready-to-wear clothing and accessories. The brand has firmly carved a niche for itself in the Indian premium menswear segment and its sub-brand, KILLER Jeans is one of India’s top-selling denim brands with innovative designs including low-rise jeans, shreds, worn-out jeans, and sustainable options like water saver jeans.
Today, KILLER is recognised for developing unique denim washes and creating standout pieces with textures that reflect the evolution of the fabric. Its design team continues to push trends, blending style with innovative functionality for a distinctive, rebellious edge.
Brand History & Evolution
From its inception, KILLER has been defined by its edgy, youthful identity, becoming a cultural icon for the 16 to 30 age group.
“By empowering young Indians to express their individuality through fashion, the brand quickly gained a loyal following. Its innovative spirit and extensive distribution network propelled KILLER to the forefront of the mass-premium menswear segment, establishing it as a trusted name synonymous with style and accessibility across the nation,” says Hemant P Jain, Joint Managing Director, Kewal Kiran Clothing Limited.
KILLER’s denim offerings cater to a wide range of consumers looking to develop individual styles and identities. Its product range includes jeans, carpenter pants, denim cargos, joggers, indigo shirts, jackets, T-shirts, sweatshirts, and hoodies. Each piece is meticulously crafted with innovative washes, treatments, cuts, and fits, blending comfort with cutting-edge design.
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Denne historien er fra November 2024-utgaven av Business Of Fashion.
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