Sustainability Not Just a Buzzword, But a Driving Force in the Indigo-Colored World

At the Kingpins Show in Amsterdam, Arvind Limited showcased a masterful collection containing CIRCULOSE’, a groundbreaking material made from upcycled cotton, and cottonrich textiles, and aligns with the circular model.

- Stefan Krueger, Protecht

Amsterdam recently hosted the Kingpins Show, a significant event in the world of denim and sustainable fashion. The well-established and deeply respected show serves as a platform for the denim industry to come together and for professionals to discuss critical issues and emerging trends with a strong focus on sustainability, innovation, and the global supply chain.

Sustainability remains a central theme at the Kingpins Show. The textile industry has faced growing scrutiny for its environmental impact, particularly in terms of water usage, pollution, and waste. Kingpins' proactive approach to seeking and promoting sustainable materials and technologies to help the industry in turning the corner remained evident. The show emphasized the use of eco-friendly materials. Among these materials, Renewcell's CIRCULOSEⓇ pulp took the spotlight. CIRCULOSE® is a groundbreaking material made from upcycled cotton, and cotton-rich textiles, and aligns with the circular model. Brands and designers are increasingly seeking denim containing CIRCULOSEⓇ.

Arvind Limited, an early adopter, showcased a masterful collection containing CIRCULOSE® material along with other collections that promoted a variety of sustainable materials and manufacturing techniques. It was a great sight to see, and the brands definitely took notice.