All in the Family
Business Today India|January 08, 2023
Family and friends are the top source of information for retail investors looking for investment advice, finds a recent research
Ashish Rukhaiyar
All in the Family

Do retail investors prefer new-age financial products like nonfungible tokens (NFTs), Real Estate Investment Trusts (REITs), digital gold and curated stock baskets, among other options? Yes, if a recent survey by investing platform Smallcase and global management consultancy major Zinnov is to be believed.

According to the study, 93 per cent of the retail investors surveyed showed interest in investing in new-age financial products even as half of those surveyed started investing in stocks within the last three years.

More than 70 per cent of the retail investors were found to be saving up to 30 per cent of their monthly income for investments with a low to medium risk appetite, showing a clear shift in their mindset, says the report titled ‘Rise of the Indian Retail Investor’.

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