BUZZWORD BALLET
Business Today India|June 25, 2023
After the frenzy over crypto and metaverse start-ups, the launch of ChatGPT has brought 'Al-powered' ventures into sharp focus
AAKANKSHA CHATURVEDI
BUZZWORD BALLET

IF YOUR PRODUCTS or services are not already ‘AI-powered’, maybe you missed the marketing memo. From jackets to toasters to water purifiers, lately everything is powered by AI. And why not, there are no regulations on what can be called ‘AI-powered’. Until then, it’s all free real estate!

This marketing phenomenon is also making its way into the pitch decks of start-ups seeking funding. Vatsal Kanakiya, CTO of 100X.VC, says, “The number of companies applying with AI as an enabler to their business has increased multi-fold in the past six months.”

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