INDIA TODAY OFFERS a confluence of economic growth, a vibrant consumption landscape, and a diverse workforce. The World Population Review, an independent organisation, estimates that about one in every six people on the planet live in India. What awaits us are opportunities to shape the future as we marshal new ideas with a resolve for a resilient and better tomorrow.
The world continues to grapple with the widespread socioeconomic consequences of post-pandemic recovery, fluctuating commodity prices, geopolitical tensions, the conflagration in the Middle-east, and the climate emergency. Operating within this dynamic world, as organisations adroitly navigate the Black Swans and Grey Rhinos, I envisage the following opportunities that will set the agenda for the next five years.
Evolving consumer needs
India offers a rich tapestry of consumers distinct, different, and varied residing in sprawling cities, thriving towns, and vibrant villages. About 65% of our population lives in rural areas.
India is home to the largest GenZ population, which is exposed to a plethora of brands. It is eager to spend but also discerning when making purchase decisions. Besides, over 10% of the population is estimated to be aged 60 and above. The rapid transformation of the consumer landscape offers a diverse, aspirational consumer base in urban and rural India, combined with GenZ and ageing populations.
On the infrastructure front, between 2018 and 2022, India added 10,000 km of highway annually; 29 km of roads are built every day; and in the last nine years, the number of operational airports has doubled.
Denne historien er fra February 18, 2024-utgaven av Business Today India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra February 18, 2024-utgaven av Business Today India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The EV Craze
The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly
The Storage Boom
Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?
India Beckons
Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before
The Pearls of The Sea
Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it
66.Brand persona should define the core"
I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.
Unwind in Style
Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury
A Lifelong Affair with Inspiration
In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art
Make it Bubbly
Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles
Palatial Splendour
Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers
Of Beaches and Cream
GianChand Single Malt Whisky
