Flip through café menus in hipster neighbourhoods or browse through fancy grocery stores, and you are likely to find an abundance of kombucha flavours, making you wonder what this distinctly tart, bubbly beverage is all about. While kombucha is relatively new to India, having been introduced only a few years ago, this sour, slightly effervescent drink, which is a fermented beverage made from tea and sugar, dates back to 220 BC! While the precise origin of kombucha is slightly hazy, the first recipes are believed to have originated during the early Qin Dynasty in China. A couple of centuries later, a Korean doctor reportedly brought the method for kombucha production across the sea to Japan, where he served on the court of Ingyo, Japan's 19th emperor, and lauded the virtues of the drink.
“The story goes that the Japanese emperor was cured of various illnesses by drinking this magical tea. The Korean doctor’s name was Kombu, and so it was called Kombucha (Kombu’s tea),” says 45-year-old Aman Bhatia, Co-founder of Natural Superfoods LLB, which produces the brand Raw Kombucha. Bhatia and his friend Alankar Sharma (both software engineers) set up the company in 2019 when, on returning to India from the US, Bhatia realised there was a market for the product that is considered to have several health benefits. Of course, the Covid-19 pandemic put a stop to their plans. “We properly started marketing only in 2022. Since then, we have seen tremendous growth,” says Bhatia, who sells 20,000 units a month and hopes to increase it to 50,000 units monthly this financial year.
Denne historien er fra February 18, 2024-utgaven av Business Today India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra February 18, 2024-utgaven av Business Today India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
"OFFER MORE SOPS FOR THE NEW TAX REGIME”
Dinesh Kanabar, CEO of Dhruva Advisors, on the tax-related measures expected in the Budget, reforms, and more
IN SEARCH OF A BOOSTER SHOT
TO BOOST GROWTH, THE GOVERNMENT MAY FOCUS ON INCREASING CAPEX AND BOOSTING DOMESTIC CONSUMPTION, PARTICULARLY TARGETING THE MIDDLE CLASS. THIS COULD PROVIDE A FILLIP TO STOCKS IN THOSE SECTORS
HEALTH BOOST
THE HEALTHCARE SECTOR IS EXPECTED TO RECEIVE A SHOT IN THE ARM IN BUDGET 2025-26, WITH A FOCUS ON PRIMARY HEALTHCARE, DIGITAL HEALTH, AND BOOSTING PHARMACEUTICAL MANUFACTURING AND RESEARCH. BUT CHALLENGES LIKE THE SHORTAGE OF HEALTHCARE PROFESSIONALS REMAIN
"Indian aviation to see double-digit growth for the next 30 years"
Vinay Dube, Founder & CEO of Akasa Air, on the country's aviation sector, why the airline was set up, and more
TIME TO BE SMART
This year could be a good time to take home some profits, reduce risk, and shift to large-cap investments
CLOTHES MAKETH A MAN
THE MEN’S LUXURY MARKET IN INDIA, ONCE A NICHE SEGMENT, IS WITNESSING AN EXTRAORDINARY RISE AND IS THRIVING, THANKS TO SOCIAL MEDIA AND RISING DISPOSABLE INCOMES
Front-running Redux
Ketan Parekh has again been accused by Sebi. This time the allegations are of front-running, an unethical practice in financial markets
Triumph of Engineering
The Udhampur-Srinagar-Baramulla Railway Line in J&K is set to expedite trade and tourism
MAKING A MARK
IN A LANDSCAPE DOMINATED BY THE BIG FOUR ACCOUNTING FIRMS, DHRUVA ADVISORS HAS STRUCK IT BIG ON THE BACK OF ITS TAX AND REGULATORY ADVISORY SERVICES, ASSISTING SOME OF THE MARQUEE DEALS OF INDIA INC.
TIME FOR A TAX BREAK?
INDIVIDUAL TAXPAYERS LOOK FORWARD TO THE BUDGET EVERY YEAR HOPING FOR A BIG TAX BREAK. IT HAS ELUDED THEM FOR YEARS, BUT WITH HIGH INFLATION, MODERATING URBAN CONSUMPTION, AND ROBUST TAX COLLECTIONS, WILL THE MIDDLE CLASS GET A TAX BREAK IN FEBRUARY?
