Fermented Elixir
Business Today India|February 18, 2024
Have you tried kombucha? It is a sour, slightly effervescent drink with supposed health benefits
SMITA TRIPATHI
Fermented Elixir

Flip through café menus in hipster neighbourhoods or browse through fancy grocery stores, and you are likely to find an abundance of kombucha flavours, making you wonder what this distinctly tart, bubbly beverage is all about. While kombucha is relatively new to India, having been introduced only a few years ago, this sour, slightly effervescent drink, which is a fermented beverage made from tea and sugar, dates back to 220 BC! While the precise origin of kombucha is slightly hazy, the first recipes are believed to have originated during the early Qin Dynasty in China. A couple of centuries later, a Korean doctor reportedly brought the method for kombucha production across the sea to Japan, where he served on the court of Ingyo, Japan's 19th emperor, and lauded the virtues of the drink.

“The story goes that the Japanese emperor was cured of various illnesses by drinking this magical tea. The Korean doctor’s name was Kombu, and so it was called Kombucha (Kombu’s tea),” says 45-year-old Aman Bhatia, Co-founder of Natural Superfoods LLB, which produces the brand Raw Kombucha. Bhatia and his friend Alankar Sharma (both software engineers) set up the company in 2019 when, on returning to India from the US, Bhatia realised there was a market for the product that is considered to have several health benefits. Of course, the Covid-19 pandemic put a stop to their plans. “We properly started marketing only in 2022. Since then, we have seen tremendous growth,” says Bhatia, who sells 20,000 units a month and hopes to increase it to 50,000 units monthly this financial year.

Denne historien er fra February 18, 2024-utgaven av Business Today India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra February 18, 2024-utgaven av Business Today India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BUSINESS TODAY INDIASe alt
"Moving to cloud helped us grow❞
Business Today India

"Moving to cloud helped us grow❞

What was the problem you were grappling with?

time-read
1 min  |
November 24, 2024
She's Got Time
Business Today India

She's Got Time

MORE WOMEN ARE BECOMING WATCH CONNOISSEURS, SEEKING OUT BOTH JEWELLED AND TECHNICAL WATCHES FOR THEIR STYLE AND CRAFTSMANSHIP

time-read
3 mins  |
November 24, 2024
RISING STAR
Business Today India

RISING STAR

PARUL GULATI IS a name that's been steadily gaining prominence in the Indian entertainment industry after she appeared on season 2 of Shark Tank in 2023. She has become a multifaceted personality who effortlessly transitions between acting and entrepreneurship.

time-read
1 min  |
November 24, 2024
Building on a Legacy
Business Today India

Building on a Legacy

WHEN ZAHABIYA KHORAKIWALA stepped into her role as Managing Director of Wockhardt Hospitals over a decade ago, she confronted formidable challenges that have since turned into achievements.

time-read
1 min  |
November 24, 2024
LEADER IN INNOVATION
Business Today India

LEADER IN INNOVATION

AS FEDEX'S PRESIDENT (Middle East, Indian subcontinent and Africa), Kami Viswanathan has a lot on her plate.

time-read
1 min  |
November 24, 2024
WAITING IN THE WINGS
Business Today India

WAITING IN THE WINGS

Here are those who missed out as they have not yet completed a year in office; they'll be strong contenders in 2025

time-read
1 min  |
November 24, 2024
A DECENT PROPOSAL
Business Today India

A DECENT PROPOSAL

IN TODAY'S WORLD OF TRYING TO CREATE AN EQUITABLE SPACE, BOTH MEN AND WOMEN CONTRIBUTE TO THEIR HOUSEHOLDS. WOMEN ARE ENCOURAGED TO HAVE THEIR OWN SAVINGS POOL AND INVESTMENT ROUTINE. GIVEN THIS, HOW SHOULD FUTURE BRIDES APPROACH FINANCIAL PLANNING?

time-read
5 mins  |
November 24, 2024
Women and the STEM Bias
Business Today India

Women and the STEM Bias

EMPOWERING WOMEN IN STEM WILL NOT ONLY BENEFIT INDIVIDUALS, BUT ALSO STRENGTHEN THE ENTIRE INDUSTRY, DRIVING INNOVATION AND PROGRESS.

time-read
3 mins  |
November 24, 2024
ROCKET WOMEN
Business Today India

ROCKET WOMEN

WOMEN IN INDIA ARE NOT ONLY VENTURING INTO SPACE BUT ARE ALSO STARTING TO SPEARHEAD THE COUNTRY'S EFFORTS IN THE GLOBAL SPACE RACE.

time-read
6 mins  |
November 24, 2024
ONE STEP FORWARD
Business Today India

ONE STEP FORWARD

THE NUMBER OF WOMEN INDEPENDENT DIRECTORS IS GROWING STEADILY, BUT IT'S A LONG WAY FROM GENDER PARITY. MUCH MORE NEEDS TO BE DONE TO BREAK THE GLASS CEILING IN BOARDROOMS.

time-read
6 mins  |
November 24, 2024