'Growth will come from driving more online adoption'
Business Today India|July 09, 2023
Manish Tiwary, VP and Country Manager of Amazon's India Consumer Business, explains how the e-commerce giant is planning to get its next 200 million customers in India, its playbook for the country and path to profitability
Binu Paul
'Growth will come from driving more online adoption'

After a decade of operations in India, Seattle-headquartered Amazon is setting its sights on the next 200 million users. With substantial capital investments and a commitment to digitising MSMEs and expanding the company’s omni-channel focus, Amazon’s profitability playbook for India is well on its way to success, says Manish Tiwary, Vice President and Country Manager of Amazon’s India Consumer Business. The 54-year-old reflects on the company’s journey over the past decade and shares its vision for the future in an exclusive interview with Business Today’s Binu Paul. Edited excerpts:

Q: How did Amazon manage to innovate for India and adapt strategies to meet the unique needs of the marketplace?

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