INDIA'S NEW BAZAAR
Business Today India|April 16, 2023
WITH MORE AND MORE STAKEHOLDERS RALLYING BEHIND THE IDEA OF ONDC, THE PROMISE OF AN OPEN AND UNRESTRICTED E-COMMERCE EXPERIENCE IS BEGINNING TO TAKE SHAPE. BUT THERE ARE SIGNIFICANT CHALLENGES TO BE OVERCOME
BINU PAUL
INDIA'S NEW BAZAAR

THE LIMIT OF ONDC (Open Network for Digital Commerce) is the limit of our own imagination,” says Gopal Srinivasan, Chairman and MD of TVS Capital. His words never rang truer than when Kudumbashree, a Kerala government-supported organisation of women’s neighbourhood groups, joined the initiative this March.

For the first time in its 25 years of existence, women entrepreneurs among Kudumbashree’s 4.5 million members will have their products available for purchase online across India. The integration of organisations like Kudumbashree into ONDC is a natural fit for its core value—address the inadequacies of India’s digital commerce ecosystem and establish a level-playing field for small-scale vendors to thrive.

“Everybody is excited about its possibilities,” says a visibly charged-up T. Koshy, CEO of ONDC, during an hour-long interview with BT at its new August Kranti Marg office in south Delhi. “When UPI was launched, everyone said it is a developing country problem. Today, everyone accepts it is the best in the world. When it comes to digital commerce, the market concentration and associated practices which are detrimental to the industry in general and small industry in particular, are a problem globally.” A veteran technocrat, the 62-year-old Koshy has worked on several digital infrastructure initiatives such as National Securities Depository Limited (NSDL) and Aadhaar, besides having a decade-long stint with consulting biggie EY.

Denne historien er fra April 16, 2023-utgaven av Business Today India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra April 16, 2023-utgaven av Business Today India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BUSINESS TODAY INDIASe alt
The EV Craze
Business Today India

The EV Craze

The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly

time-read
5 mins  |
November 10, 2024
The Storage Boom
Business Today India

The Storage Boom

Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?

time-read
8 mins  |
November 10, 2024
India Beckons
Business Today India

India Beckons

Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before

time-read
4 mins  |
November 10, 2024
The Pearls of The Sea
Business Today India

The Pearls of The Sea

Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it

time-read
4 mins  |
November 10, 2024
66.Brand persona should define the core"
Business Today India

66.Brand persona should define the core"

I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.

time-read
1 min  |
November 10, 2024
Unwind in Style
Business Today India

Unwind in Style

Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury

time-read
3 mins  |
November 10, 2024
A Lifelong Affair with Inspiration
Business Today India

A Lifelong Affair with Inspiration

In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art

time-read
3 mins  |
November 10, 2024
Make it Bubbly
Business Today India

Make it Bubbly

Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles

time-read
4 mins  |
November 10, 2024
Palatial Splendour
Business Today India

Palatial Splendour

Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers

time-read
7 mins  |
November 10, 2024
Of Beaches and Cream
Business Today India

Of Beaches and Cream

GianChand Single Malt Whisky

time-read
1 min  |
November 10, 2024