MODEL NAME LAMBORGHINI HURACÁN
LAUNCH YEAR 2022
PRICE ₹5.14 CRORE
IN INDIA'S BUSTLING streets, where the cacophony of daily life mingles with the purr of high-performance engines, a subtle revolution is underway in the realm of luxury automobiles. Gone are the days when opulence was measured solely in chrome and bling; today, the discerning Indian customer is seeking something deeper, something more profound: quiet luxury.
Simply put, it’s the idea that true luxury does not need to shout; it speaks softly through quality, craftsmanship, and the overall experience it offers. But are carmakers ready to keep pace with the changing tastes of the customer?
Carmakers see quiet luxury as a concept that redefines opulence as understated, sophisticated, and deeply experiential. Unlike the ostentatious displays of wealth often associated with luxury, the quiet kind emphasises subtlety and sophistication, focussing on the harmony between design, functionality, and the overall driving experience.
This transformation comes at a time when most luxury carmakers—barring a few notable exceptions—have seen sales grow above pre-COVID-19 levels, putting the trough of the pandemic years behind them.
MODEL NAME AUDI RS Q8
LAUNCH YEAR 2020
PRICE ₹2.22 CRORE
THE NEW PATH
Denne historien er fra November 26, 2023-utgaven av Business Today India.
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Denne historien er fra November 26, 2023-utgaven av Business Today India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Pension Scheme - Safety Net
The move to introduce the UPS has evoked mixed reactions. Analysts believe its funding will have limited impact on the fiscal math
The Reit Choice?
Real Estate Investment Trusts (Reits) Are Gaining Traction As Interest Rates Stabilise. But Returns Could Be Affected By Adverse Economic Conditions And Market Volatility
CORPORATE - Calling to Account
The sudden exit of Byju's auditor BDO marks the latest in a long series of setbacks for the edtech firm
EMPLOYMENT: Skills Push
The skill development ministry plans to partner with the UGC to improve the employability of undergraduates
Building on a Vision
L&T'S CHAIRMAN EMERITUS A. M. NAIK HAS BUILT A MAMMOTH ENTERPRISE THAT IS BUILDING A NEW INDIA, FROM ITS METRO RAIL SYSTEMS TO THE RAM TEMPLE
"KYS more important than KYC"
Vijay Kedia is a renowned equity investor; the value of his listed portfolio stands at around ₹1,750 crore
ROXX STAR
THE THAR ROXX COMBINES LUXURY WITH PERFORMANCE TO MAKE A STRONG STATEMENT IN THE MID-SIZE SUV SEGMENT
HIT THE GROUND RUNNING
Smartwatches have become indispensable tools for runners, offering real-time insights into pace, distance, heart rate, and more. Here are a few you can consider
TURNING THE TABLES
INDIA'S FURNITURE MARKET IS POISED FOR A GLOBAL TAKE-OFF. ALREADY, A HOST OF GLOBAL BRANDS HAVE MADE THE COUNTRY THEIR HOME, BUT INDIAN COMPANIES ARE NOT TOO FAR BEHIND
THE EVOLUTION OF ATHERA
IDENTIFYING OPPORTUNITIES IN ADVANCE HAS STOOD THIS BENGALURU-BASED VC FUND IN GOOD STEAD. NOW, WITH A HEIGHTENED FOCUS ON TECHNOLOGY, IT WANTS TO SUSTAIN THE SUCCESS
