Making Hay
Business Today India|January 21, 2024
Ninjacart has made agritech aspirational even though its entry into agriculture was accidental. Now it is looking to leave a legacy for a lifetime 
Vidya S.
Making Hay

THE END OF TaxiForSure in 2015 marked the birth of Ninjacart. The taxi aggregator, which Ola acquired in 2015, was the meeting ground for three of Ninjacart’s four main co-founders—Kartheeswaran K.K. (32), Vasudevan C. (39), and Thiru Nagarajan (38). “I was a Shout user and thought it was a nice app. A few weeks after Thiru joined TaxiForSure, I told him, ‘Machan! Do you know about this app called Shout? It’s a crazy thing, right?’ And he replied, ‘Dei, I’m the founder!’,” laughs CEO Kartheeswaran. Nagarajan had co-founded the hyperlocal social networking app with his former Commonfloor.com colleague Sharath Loganathan (40), who went on to become the fourth co-founder of Ninjacart. “TaxiForSure was a crash course in entrepreneurship where I saw how scale and commerce functioned,” says Vasudevan.

Each of them—all engineers from Tamil Nadu—nursed start-up ambitions, but their ideas were different. They met at TaxiForSure, realised they made a great team with complementary skill sets, and ultimately decided to launch an agritech start-up. As Ola was looking to acquire TaxiForSure, the three knew it was time to move on. It was TaxiForSure Co-founder and CEO G. Raghu’s encouragement that made them take the plunge into entrepreneurship.

Denne historien er fra January 21, 2024-utgaven av Business Today India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra January 21, 2024-utgaven av Business Today India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BUSINESS TODAY INDIASe alt
The EV Craze
Business Today India

The EV Craze

The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly

time-read
5 mins  |
November 10, 2024
The Storage Boom
Business Today India

The Storage Boom

Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?

time-read
8 mins  |
November 10, 2024
India Beckons
Business Today India

India Beckons

Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before

time-read
4 mins  |
November 10, 2024
The Pearls of The Sea
Business Today India

The Pearls of The Sea

Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it

time-read
4 mins  |
November 10, 2024
66.Brand persona should define the core"
Business Today India

66.Brand persona should define the core"

I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.

time-read
1 min  |
November 10, 2024
Unwind in Style
Business Today India

Unwind in Style

Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury

time-read
3 mins  |
November 10, 2024
A Lifelong Affair with Inspiration
Business Today India

A Lifelong Affair with Inspiration

In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art

time-read
3 mins  |
November 10, 2024
Make it Bubbly
Business Today India

Make it Bubbly

Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles

time-read
4 mins  |
November 10, 2024
Palatial Splendour
Business Today India

Palatial Splendour

Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers

time-read
7 mins  |
November 10, 2024
Of Beaches and Cream
Business Today India

Of Beaches and Cream

GianChand Single Malt Whisky

time-read
1 min  |
November 10, 2024