THERE IS A sense of quiet optimism in the Indian film industries about 2025. And it's not hard to see why. If 2024 was marked by the relative absence of big-budget movies, especially the three Khans (Shah Rukh, Salman, and Aamir), at the box office, 2025 is set to change that.
Looking back, Sanjay Mehta, Delhi-based distributor and proprietor of Bobby Enterprises, says 2024 was a "content-driven year," citing the success of Bhool Bhulaiyaa 3, which made a little over ₹400 crore globally with over ₹260 crore from India. "Plus, we had the big-budget Indian 2 bombing. All that made 2024 very interesting and different." There were notable successes, of course, like Pushpa: The Rule, Kalki 2898 AD, Stree 2, Singham Again, and Bramayugam.
Devang Sampat, MD of Cinépolis India, a prominent player in the exhibition business with 450 screens, says around 1,200 films are released each year nationally. Of these, at least 50 need to be blockbusters for the business to make sense. "For 2025, there are potentially 100 that could become really big. The question is which 50 from that list will make it."
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Denne historien er fra January 19, 2025-utgaven av Business Today India.
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