The Luxe Life
Business Today India|October 16, 2022
Bolstered by the start-up boom and soaring stock markets, GenZ is consuming luxury unapologetically
SMITA TRIPATHI
The Luxe Life

IT'S A BUSY Saturday afternoon at Jio World Drive, Mumbai's latest shopping destination, where global luxury and bridge-to-luxury brands share space with Indian lifestyle brands. Opened last year, the 17-5-acre mall owned by Reliance Retail is the ideal destination for the over 60 global brands that Reliance Brands Limited (RBL) has a tie-up with, including Coach, Bally, Tumi, Michael Kors, Kate Spade, etc. Here we meet 23-year-old Advaith Rane, who has just started working with a leading multinational firm, and is looking for a laptop bag. "My bag's probably more expensive than the laptop, but the company provides the laptop," laughs Rane, as he pays ₹58,000 for a Coach laptop bag. He is familiar with the brand as his parents gifted him a Coach wallet on his 18th birthday. He had done his research online and knew what he wanted. At the store, he just wanted to double check that the bag wasn't too heavy as he often needed to carry it around.

At Delhi's DLF Emporio mall, weekend footfalls have increased from an average 12,000 during pre-Covid-19 times to nearly 18,000 now. The mall, considered the mecca for luxury retail in Delhi, houses brands such as Cartier, Dior, Bvlgari, Gucci, Versace, etc. Pushpa Bector, Executive Director of DLF Retail, says international brands have seen sales increase by 60-70 per cent from pre-Covid-19 levels at the mall. "Once Indians stopped travelling abroad during Covid-19, they discovered the luxury brands in India. And now, they are continuing to shop here even with international travel having opened up," says Bector.

Denne historien er fra October 16, 2022-utgaven av Business Today India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra October 16, 2022-utgaven av Business Today India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BUSINESS TODAY INDIASe alt
The EV Craze
Business Today India

The EV Craze

The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly

time-read
5 mins  |
November 10, 2024
The Storage Boom
Business Today India

The Storage Boom

Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?

time-read
8 mins  |
November 10, 2024
India Beckons
Business Today India

India Beckons

Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before

time-read
4 mins  |
November 10, 2024
The Pearls of The Sea
Business Today India

The Pearls of The Sea

Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it

time-read
4 mins  |
November 10, 2024
66.Brand persona should define the core"
Business Today India

66.Brand persona should define the core"

I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.

time-read
1 min  |
November 10, 2024
Unwind in Style
Business Today India

Unwind in Style

Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury

time-read
3 mins  |
November 10, 2024
A Lifelong Affair with Inspiration
Business Today India

A Lifelong Affair with Inspiration

In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art

time-read
3 mins  |
November 10, 2024
Make it Bubbly
Business Today India

Make it Bubbly

Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles

time-read
4 mins  |
November 10, 2024
Palatial Splendour
Business Today India

Palatial Splendour

Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers

time-read
7 mins  |
November 10, 2024
Of Beaches and Cream
Business Today India

Of Beaches and Cream

GianChand Single Malt Whisky

time-read
1 min  |
November 10, 2024