WITHIN THE TATA ELXSI universe, each customer conversation revolves around the compelling concept of "design as a differentiator," crafting a business narrative that goes beyond the ordinary. With each passing shift in design, the company has been consistently reinventing itself, always staying ahead of the curve to embrace emerging trends long before they become mainstream.
"We have been building our industrial design business for almost 12-13 years; that's a strong differentiator when it comes to leading conversations with customers using design as a distinguishing factor. Increasingly, now we're talking of 'design digital' as a differentiator as the world moves more and more towards the digital side," Manoj Raghavan, CEO and Managing Director of Tata Elxsi, says.
The Bengaluru-based design and technology services company has been at the forefront of leveraging artificial intelligence (AI) capabilities, spearheading projects in driverless cars, media and broadcast recommendation engines, and cutting-edge smart advertising long before the AI phenomenon became a buzzword.
"As technology evolves, we have also been evolving-both in the way we've structured ourselves and the way we focus on some of these new technology trends. We've always been ahead [of the curve] by 5-6 years. We've made investments in some of these technologies prior to their market release. It really helped us to have that differentiation with respect to our competition as well as to be more meaningful for our customers," he says.
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